Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Publisher Development team highlight different partners from across the region. This month, David Vince, Senior Partner Development Manager EMEA, at Acceleration Partners, caught up with Axel Wolrath, Co-Founder at Tipser. Welcome Axel, to our partner spotlight! Can you tell us a little bit about yourself and how Tipser works? I was involved in founding Tipser in 2011. Having spent the previous 10 years in the FMCG industry, myself, and the brands I worked with saw a strong need for better routes to the market. Meeting up with my two co-founders, we also concluded that ad-tech and the dominating schemes for online advertising had a serious flaw. They were all about moving consumers from the… [Read More...]
PerformLEAPTM‘s Marketer Dashboard and Reporting Got a Refresh!
Introducing PerformLEAPTM’s new and improved Marketer Dashboard! With a reimagined interface, our marketers will be able to customize and access reporting features right at their fingertips. We’re eager to unveil the new dashboard and begin seeing the positive impact on our marketers’ campaign efficiency and performance. At Perform[cb], creating the most innovative technology for our marketers and partners is a top priority. Named “Best Marketing Performance Management Solution” by the 2021 MarTech Breakthrough Awards, PerformLEAP continues to offer unmatched, customized features to drive our client’s campaign success. Streamlined Interface Our team is thrilled to introduce a new look and feel to the PerformLEAP Marketer Dashboard with a complete refresh packed full of additional features and reporting widgets. While the dashboard has a new modern look, marketers can expect … [Read More...]
FDA Approval of Alzheimer’s Drug Causes Advisors to Resign
Alzheimer’s disease is a devastating illness that affects over six million Americans aged 65 years and older. As Alzheimer’s (the most common cause of dementia) progresses, it gradually attacks areas of the brain responsible for communication, reasoning, memory and basic daily tasks. As baby boomers continue to age, the number of people diagnosed with Alzheimer’s is expected to climb. There are few options available for treatment. None cure Alzheimer’s or treat the underlying damage to the brain. On June 7, the Food and Drug Administration (FDA) approved Aduhelm (aducanumab) as a treatment available to those with Alzheimer’s. This is the first time in more than 17 years that a new treatment has been available for Alzheimer’s disease. Aduhelm is the first therapy to target the underlying process behind Alzheimer’s. According … [Read More...]
Improve Campaign Efficiency with Event-Specific Tracking
We’re excited to introduce our newest platform update to PerformLEAP®, our proprietary tracking platform. With this update, our affiliate partners will have the ability to take their pixel tracking one step further. Event-Specific Offer Pixel Tracking will now give our affiliate partners the ability to implement more granular tracking and continuously optimize their campaign strategy. We’re eager to see the positive impact this will have on our affiliate partners’ campaign performance, as this feature was inspired by affiliate feedback. Event-Specific Offer Pixel Tracking Introducing Event-Specific Offer Pixel Tracking, a new feature on the offer level that will allow our affiliate partners to take their pixel tracking one step further. While the Offer Level Pixel Tracking has been available for a while now, this most … [Read More...]
How To Prepare for The End of Third-Party Cookies
Cookies were introduced to the digital marketing and advertising industries in 1994, and started to become commonplace in advertisements in 1995. Since then, third-party cookies have become a widely used tool in digital marketing to monitor website traffic, personalize the user experience, and gather data by increasing touchpoints for brands to drive consumers down the funnel. However, digital advertising will soon change as a result of major browsers, such as Google Chrome, no longer supporting third-party cookies starting in 2022. Starting next year, marketers will see major browsers transition away from third-party cookies, and it will have a significant impact on how digital campaign performance and conversions are tracked and attributed. While there is no definitive solution as to what will happen when the third-party cookie … [Read More...]
Facial recognition software flawed, as government use increases
Facial recognition software, often used by law enforcement to identify and track criminals and terrorists, is seriously flawed — just ask Michael Oliver of Detroit, one of several people who have been wrongfully arrested and jailed. Or ask the National Institute of Standards and Technology. The Department of Commerce agency found in a December 2019 study that facial recognition systems are 100 times more likely to misidentify minorities, particularly Black and East Asian people. Multiple lawsuits have been filed either seeking millions in damages for false arrest and imprisonment or to sharply curtail the use of facial recognition systems. Meanwhile, the Department of Homeland Security is planning to expand a pilot facial recognition program to all international transportation hubs. The goal is to capture facial images of every person … [Read More...]
Most agree bitemark matching is junk science. Why is it still in courts?
At least 27 people in the United States have been exonerated after faulty bitemark matching put them behind bars — but not before they lost a combined total of 450 years of their lives to a forensic “science” never grounded in research. Forensic odontologists are specialized dentists who assist law enforcement and medical examiners. Their expertise can be essential in identifying human remains — comparing badly damaged bodies to dental records, or estimating an age at death. But a slew of conviction reversals have demonstrated that bitemark matching, the practice of linking bitemark evidence on a body to a particular suspect’s teeth, often implicates the wrong person. Remarkably, a number of former leaders in the field have publicly denounced bitemark matching as “junk science” and recanted their testimony as … [Read More...]
Who needs a warrant? Law enforcement can just buy your private data
Instead of using search warrants to get information about people’s activities, some federal agents may just go shopping. Taking advantage of what started as a marketing tool, federal law enforcement, intelligence and military agencies apparently are buying American and foreign citizens’ cell phone data from brokers. This allows them to get private location information, for example, without having to go through the hassle of asking judges to grant search warrants, according to published reports, records and advocates. The data is gathered from apps as wide ranging as a popular Muslim prayer and Quran app to a Craigslist app and another used for following storms, according to a report in Vice. RELATED: Border Patrol claims wide latitude for phone searches RELATED: Is your landlord spying on you with … [Read More...]
PerformLEAP’s Top New Features of 2020
2020 was unlike any other year, but that didn’t stop us from continuing to drive innovation and roll out new in-platform features for our marketers and affiliate partners in PerformLEAP®. In fact, the shift towards more online consumer behavior brought on by the global pandemic, made expanding upon our existing technology for our clients more important than ever before. Just a snapshot in time: A glimpse of from where around the globe our marketers and affiliate partners are logging into PerformLEAP! With this kind of broad, global use, we are dedicated to the performance and safety of our platform. What is PerformLEAP®? PerformLEAP is the powerhouse tracking platform that our team in Bosnia developed specifically to meet the user requirements of our marketers and affiliate partners. The… [Read More...]
Supreme Court cameras an issue that won’t go away
In an era of deep political division and more contentious confirmations of the three most recent justices, the arguments for cameras in the U.S. Supreme Court might be stronger than in past decades. It’s not a new idea. The first bill proposing to allow cameras in the nation’s highest court was filed in 1937. More than 80 years later, there is still no live coverage of the court’s proceedings, but some lawmakers continue to try. A bill in the House and another in the Senate seek to lift the veil and bring cameras into the courtroom so the general public can watch proceedings live. RELATED: What is an amicus brief, exactly? Let us explain. RELATED: It’s not just elections: Russians are targeting the U.S. justice system There … [Read More...]
Is your landlord spying on you with “smart home” tech?
These days, your landlord doesn’t have to peep out the window like Gladys Kravitz to keep tabs on your every move. Constant surveillance is just a click and ‘two-day shipping’ away. From the Ring video doorbell to nanny cams to key fobs, the Internet of Things and “smart home” technologies have made it easier than ever to gather data on consumers. And data privacy law simply hasn’t caught up. “It’s still the Wild West,” said Katie McMahon, who wrote a note on smart home privacy for the Fordham Law Review in 2018. Organizations like Landlord Tech Watch have flagged this surge in “proptech” (short for property technology) as a tool of gentrification. New York City has become something of a proving ground for legal cases where … [Read More...]
Affiliates Have Never Seen Offer Customization Like This
You know how great it is that Netflix just seems to know what you are going to want to watch next, even before you do? As an affiliate partner, have you ever wished that you didn’t have to hunt for the right offers? That offers could be recommended to you based on the offers you’re currently running, or the traffic you have available? Consider Perform[cb] your fairy godmother, as your wish has been granted! Our team is excited to announce the launch of PerformLEAP®’s new Offer Discovery Interface. This update includes key features such as an updated daily reporting dashboard with new categories such as New and Noteworthy, Trending Offers and Verticals, and Recommended for You. Sound good to you? Learn more about these new categories, what… [Read More...]