This post was written by Michele Reina Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this series, we are looking at how digital marketers can use The Search Monitor to get a more complete picture of how their digital marketing efforts are working, and gather valuable competitive intelligence to help improve their strategies. Read More The post Why You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by The Search Monitor appeared first on The Search Monitor. [Read More...]

This post was written by James Pancamo. Affiliate marketing works by companies contracting with an influential site or person that agrees to promote the company’s products or services. When a product is sold on the company site through the affiliate’s link, the affiliate receives a portion of the sale as commission. Read More The post 5 Rules To Improve Your Affiliate Program appeared first on The Search Monitor. [Read More...]

This post was written by Michele Reina. NOTE: To see the data charts for the stats below, please send an email to sales@thesearchmonitor.com. Read More The post How Covid-19 Has Affected Ad Spend For Office Supply Retailers appeared first on The Search Monitor. [Read More...]

This post is written by our Director of Global Accounts, Brian Buroker. With changes in consumer behavior, so goes the search spend dollars. iProspect recently noted some of these behavioral changes in the UK in this document. Read More The post Consumer Behavior to Search Spend appeared first on The Search Monitor. [Read More...]

Trademark use and misuse. If you are lucky enough to have a brand worth protecting, competitors are going to (or attempt to) attempt to use your trademarks in their Google Ads. So if it is inevitable, why bother trying to defend against Google trademark infringement? There are several benefits to protecting your trademarks on Google. Read More The post Google Trademark Policy Best Practices appeared first on The Search Monitor. [Read More...]

This post was written by Michele Reina. I have been a consumer of meal kit deliveries for about 3 years. About 3 weeks ago, I started noticing changes to my orders, reduced menu item choices, and the inability to reschedule skipped weeks. Read More The post How COVID-19 Has Affected Advertising For Meal Kit Delivery Companies appeared first on The Search Monitor. [Read More...]

Did you survive Cyber Monday? Since Cyber Monday now stretches for at least a week, we looked at how three big retailers fared when it comes to SERP Share over the past week compared to Cyber Monday in 2018. We looked at the keyword “Cyber Monday Deals” across Google & Bing for the week leading up to Cyber Monday both years. We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels. Read More The post Cyber Monday SERP Share Results—We LOVE Data™ appeared first on The Search Monitor. [Read More...]

Did you survive Cyber Monday? Since Cyber Monday now stretches for at least a week, we looked at how three big retailers fared when it comes to SERP Share over the past week compared to Cyber Monday in 2018. We looked at the keyword “Cyber Monday Dealsâ€? across Google & Bing for the week leading up to Cyber Monday both years. We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels. Read More The post Cyber Monday SERP Share Results—We LOVE Data™ appeared first on The Search Monitor. [Read More...]

Who is in charge of regulating online ads? It’s the Federal Trade Commission (FTC). Why do they need to regulate ads? The common sense reasoning is: Read More The post How to Stay In Compliance With Federal Ad Regulations appeared first on The Search Monitor. [Read More...]

Retail marketers have to tread carefully to avoid running afoul of the Federal Trade Commission. We are laying out what you need to know so you can move forward building partner and affiliate relationships with confidence. Let’s start by discussing the federal agency that rules the roost for retail advertisers, The Federal Trade Commission (FTC), whose mission is to “protect consumers and promote competition.” Read More The post Tips For Managing Partners in Retail appeared first on The Search Monitor. [Read More...]