Did you survive Cyber Monday? Since Cyber Monday now stretches for at least a week, we looked at how three big retailers fared when it comes to SERP Share over the past week compared to Cyber Monday in 2018. We looked at the keyword “Cyber Monday Deals” across Google & Bing for the week leading up to Cyber Monday both years. We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels. Read More The post Cyber Monday SERP Share Results—We LOVE Data™ appeared first on The Search Monitor. [Read More...]

Did you survive Cyber Monday? Since Cyber Monday now stretches for at least a week, we looked at how three big retailers fared when it comes to SERP Share over the past week compared to Cyber Monday in 2018. We looked at the keyword “Cyber Monday Dealsâ€? across Google & Bing for the week leading up to Cyber Monday both years. We LOVE Data™ is a research series published by The Search Monitor to provide industry insights for online advertising activity on search engines and other online marketing channels. Read More The post Cyber Monday SERP Share Results—We LOVE Data™ appeared first on The Search Monitor. [Read More...]

Who is in charge of regulating online ads? It’s the Federal Trade Commission (FTC). Why do they need to regulate ads? The common sense reasoning is: Read More The post How to Stay In Compliance With Federal Ad Regulations appeared first on The Search Monitor. [Read More...]

Retail marketers have to tread carefully to avoid running afoul of the Federal Trade Commission. We are laying out what you need to know so you can move forward building partner and affiliate relationships with confidence. Let’s start by discussing the federal agency that rules the roost for retail advertisers, The Federal Trade Commission (FTC), whose mission is to “protect consumers and promote competition.” Read More The post Tips For Managing Partners in Retail appeared first on The Search Monitor. [Read More...]

Learn how you can optimize PLAs and see more revenue from Google Shopping. Shopping ads are extremely popular among retailers, making them highly competitive. Conversion rates for Google Shopping ads are significantly higher than non-branded text ads, so advertisers are investing heavily in them. At the end of last year, advertiser investment in Shopping grew 33% in the quarter, compared to just 3% growth for text ads.  The ultra-competitive landscape of Google Shopping Ads means advertisers need to be strategic and use every tool they can to squeeze as much revenue out of the channel as possible. Here’s how: Read More The post How To Use Competitive Intelligence to Get More Revenue From Google Shopping appeared first on The Search Monitor. [Read More...]

Content Monitoring is an increasingly common practice where advertisers learn how partners, competitors, and other websites use their marketing content online. Content monitoring enables marketing and legal teams to better control the online activities of affiliates, influencers, partners, and resellers. So why does content monitoring matter? Typically, content monitoring relies on automated web crawling technology to look for specific instances of other advertisers behaving badly. You may ask…do advertisers really behave badly? Short Answer: Yes. Long Answer: Yesssssssssssss. ? Read More The post What Is Content Monitoring & Why Does It Matter? appeared first on The Search Monitor. [Read More...]

Users can now preview live SERP results side by side with The Search Monitor’s newly available web-based LiveSERP tool. The Search Monitor’s LiveSERP tool is now web based. LiveSERP makes it possible to for users to run live web searches, from multiple cities, countries, engines, and platforms (mobile or desktop) on the fly. It’s the ultimate SERP preview tool for SEM and SEO. LiveSERP is free for The Search Monitor’s clients to use. Read More The post The Search Monitor’s LiveSERP Tool Is Now Online appeared first on The Search Monitor. [Read More...]

The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API Orlando, FL – October 22, 2018 – The Search Monitor has integrated its ad monitoring and brand protection data into Tableau via the Tableau API. Customers of both The Search Monitor and Tableau can now use Tableau’s business intelligence platform to get advanced insights from data gathered using The Search Monitor’s technology. Read More The post The Search Monitor Is Integrated with Tableau appeared first on The Search Monitor. [Read More...]