In this month’s edition of our Employee Spotlight series, we caught up with EMEA Associate Account Manager, Anna-Lisa Olf. Anna-Lisa shares her top tips for remote working success, notable market nuances in the German market and what excites her about the affiliate marketing industry! Welcome to our Employee Spotlight series! Can you tell us more about your role at Acceleration Partners as Associate Account Manager? I work across different global accounts and have additional responsibilities depending on the team structures. In some teams, I am responsible for the whole EMEA region and in others, just one market. I also help find new affiliates, create and execute client strategies, and manage my associates’ tasks. You’re based in Germany. Can you tell us some differences you notice… [Read More...]
Employee Spotlight: Paola Castro
In this month’s edition of our Employee Spotlight series, we talked to Associate Account Manager Paola Castro about how she ended up in affiliate marketing and the best aspects of working remote for a company like Acceleration Partners! How long have you been with Acceleration Partners and what is your current role? I’ve been with Acceleration Partners for three and a half years and I’m an Associate Account Manager. How did you end up in affiliate marketing? I wanted to change careers. There was a job opening at an affiliate marketing company, and I applied. I had no idea what affiliate was, but when I googled it, it sounded interesting. I went to the interview, and they started to talk in a different marketing language that I… [Read More...]
Employee Spotlight: Chelsey Holt
What got you into the affiliate marketing industry? I first started in affiliate marketing back in college when I was offered an internship at a boutique digital marketing agency. While I was there, I got my first taste of the industry—learning all about affiliate, SEM and SEO. Truth be told, my college advisor and marketing professors didn’t even know what affiliate marketing was at the time, and they looked at me like I had 10 heads when I told them I was taking that internship. That agency ended up offering me a full-time affiliate marketing position while I was still finishing my bachelor’s degree, and I have worked at agencies and affiliate networks ever since. As a Senior Account Director, how do you describe what you do… [Read More...]
The Ultimate Guide to Building and Managing a Virtual Sales Team
Remote work is the new normal for many professionals, and salespeople are being tasked with meeting and exceeding their sales quotas while working from home. Stellar sales work is possible outside of a traditional company office. As a sales manager, it is important to lead your virtual sales team with the intention of helping them reach their goals while adjusting to a new way to work. Depending on how your team is used to working, you may need to make some changes to your management approach to set your team up for success. Here, let’s explore tips for building a successful virtual sales team, according to sales leaders. But first — what is a virtual sales team? What is a virtual sales team? A virtual sales team … [Read More...]
Employee Spotlight: Brianna Stetson
How long have you worked in affiliate marketing and what is your current role at Acceleration Partners? I have worked in affiliate marketing for over a decade, working across several performance-based channels both in house and on the agency side. I am currently a Senior Account Director in Key Accounts at Acceleration Partners. What got you interested in affiliate marketing? My original interest in affiliate marketing stemmed from when I was working for a brand. Some of my closest colleagues and mentors had worked within affiliate and I found so many synergies between affiliate marketing and some of my other performance-based marketing and business development roles. Right as my interest was peaking, a job within the affiliate channel opened up and I was asked if… [Read More...]
Employee Spotlight: Gaby Flores
How long have you been with Acceleration Partners and what is your current role? I am the global lead for Uber Eats and Uber Delivery. I’ve been working for Acceleration Partners for three-and-a-half years, and I’m based in Mexico. What do you do as an Associate Account Manager in Global Accounts? My job is to create the global strategy for my programs to help our clients achieve their goals. It involves managing programs in different countries, understanding the local context and optimizing around unique country nuances. Also, I get to work and build relationships with partners from all over the world! How does the affiliate marketing landscape differ in Mexico compared to some other places? In Mexico, the affiliate channel is still very new… [Read More...]
Employee Spotlight: Heather Creamer
How long have you been with Acceleration Partners and what is your current role? I’ve been with Acceleration Partners for 4.5 years. I am currently an Account Director on our Core Accounts team. What do you do as an Account Director of Core Accounts? As an Account Director, I am responsible for developing and leading successful account teams while overseeing a large portfolio of clients. I provide strategic oversight to my team and we work together to develop and deliver on strategies to exceed client goals and expectations. At Acceleration Partners, we strive to provide superior client service and are a feedback-driven culture, so I am often meeting with clients to gain additional insight and feedback into achieving their goals to ensure their overall happiness with our… [Read More...]
Employee Spotlight: Gina Phua
How long have you been with Acceleration Partners and what is your current role? I’ve been with Acceleration Partners for a year as an Associate in Affiliate Marketing, based in Singapore. What is one of the biggest affiliate marketing trends you’re seeing right now in the APAC region? We have been seeing great performance from global brands that have adapted marketing plans to local markets, such as creating promotions for Singles’ Day (Nov. 11) or Golden Week holidays. If a company asked you how affiliate marketing would benefit their business, how would you respond? Affiliate marketing, once set up correctly, will be a channel that drives success as brands are only paying out on successful conversions, which many other marketing channels cannot guarantee. What advice would you… [Read More...]
Everything to Include in Remote Sales Meeting Notes
Of all the differences between selling in a remote organization and being a part of an office space, the challenges of complete and transparent communication are some of the few similarities that persist. The constant bouncing between video calls with prospects, customers, and teammates hour after hour means something is bound to fall through the cracks. Psychologist Gabriel Radvansky studied how entering or exiting through a doorway serves as an “event boundary” in our minds—subconsciously separating episodes of activities and storing them away. They found we were two-to-three times more likely to forget what we are supposed to do after walking through a doorway. Could the same be said of ending Zoom meetings and closing browser tabs? When talking to a prospect or client, the … [Read More...]
4 Ways to Create Time and Space for Building Rapport Virtually
It’s almost become a cliché at this point, but it’s true: people want to buy from who they know, like, and trust. And the way to earn that status is to focus on building and maintaining relationships that go beyond the transactional nature of simply closing a deal. Even in these “uncertain,” “unpredictable,” “new normal” times we’re living in, relationship building is critical to winning sales. But the way we go about building relationships has changed. Remember what the sales experience was like before the pandemic? You’d show up early for a live meeting at the client’s office and the key contact would meet you and then walk you to a conference room. As you plugged your laptop into the projector and waited for others … [Read More...]
The Ultimate Guide to Managing and Hitting Quotas With a Remote Sales Team
Remote work is the new normal for many professionals, and salespeople are being tasked with meeting and exceeding their sales quotas while making a swift transition to working from home. Stellar sales work is possible outside of a traditional company office. As a sales manager, it is important to lead your remote team with the intention of helping them reach their goals while adjusting to a new way to work. Depending on how your team is used to working, you may need to make some changes to your management approach to set your team up for success. Remote Sales Management Challenges Working remotely can be challenging for sales teams, and for managers who are used to working with employees face-to-face, there can be some uncertainty … [Read More...]
8 Metrics Remote Salespeople Should Be Measuring
Let’s be honest … just because it looks like someone is working hard, that doesn’t mean they are actually being effective. Along the same lines, your colleagues can be productive and effective at driving sales even when you all aren’t physically working together in the same office space. The workforce is rapidly changing, and traditional 40-hour work weeks with mandated hours worked from specific job sites aren’t the only way to get work done. Whether done voluntarily, full-time or on a part-time basis, remote work is still work and comes with its own unique challenges. According to the 2019 HubSpot Remote Work Report, a lack of social connection and communicating with team members are the best challenges for 29% of remote workers, respectively. Salespeople, who are often … [Read More...]