Today’s digital marketer has more options at their fingertips than ever before for user acquisition. Long gone are the days when you were limited to choosing between paying for views or clicks, as today’s performance marketing world has evolved into one of endless opportunity. While in some instances, paying for views or impressions is still appropriate, the majority of performance marketers find themselves considering these common pricing models: CPA, CPI, CPE, CPL, CPS and CPC. Interested in integrating any of these pricing models into your marketing strategy? Perform[cb] uniquely offers all the above options for your performance marketing program. Reach out to our team of experts today to discuss how we can team together to maximize your ROI. The post CPA Pricing Models Explained appeared first on … [Read More...]
4 Necessities for Great Performance Marketing Network Technology
As digital marketing continues to become the marketing method of choice for brands and retailers across the globe, performance marketing has experienced year over year leaps in popularity. For most marketers, working with a performance marketing network is a critical step towards growing a successful program. These technology providers give marketers the ability to track and measure their affiliate marketing performance, pay their affiliates, and optimize their programs via robust platforms and data analytics. But as a marketer, how do you choose a network when there are hundreds vying for your business? Through the experience of researching, developing and continuously improving our own technology since its launch in 2015, we’ve uncovered a few overarching technological abilities all great performance marketing network platforms should be able to provide. Granular … [Read More...]
Getting started on ShareASale
We are thrilled that you have joined the ShareASale affiliate marketing network. Below, we will provide you with all the necessary resources to be fully prepared to drive your affiliate efforts to success. We will cover lots of important information, including how to get started, how to search for new Merchant partners, how payments work, which reports are most helpful, and even an introduction into some of our favorite tools. Be sure to click through to each training subject for more information. Let’s get started! Familiarize yourself with your new account Following the approval of your affiliate application to ShareASale, it is time to explore your publisher homepage and take a look at some tips to finding partners on our network. Publisher homepageGet familiar with the affiliate… [Read More...]
Perform[cb] Named 2020 Gator100 Honoree
Premier performance marketplace, Perform[cb], is named one of the 2020 Gator100’s fastest-growing, Gator-led organizations in the world. Sarasota, FL – March 3, 2020 – Perform[cb] was named among the University of Florida’s 2020 Gator100 during a ceremony on February 28 at the Exactech Arena at the Stephen C. O’Connell Center. Sponsored by the UF Alumni Association, in partnership with the UF Entrepreneurship & Innovation Center, the Gator100 awards recognize the 100 fastest-growing businesses owned or led by UF alumni. Ernst & Young calculated each company’s compound annual growth rate (CAGR) over the past three years to generate the ranking. Perform[cb] was ranked #17 with a CAGR of 77.6%. “Our team is extremely honored to be named one of the Gator100’s fastest-growing, Gator-led organizations in the world. … [Read More...]
Clickbooth.com LLC Announces Rebrand of Clickbooth, Adperio, and Ignite OPM into Perform[cb]
The new brand, grounded in the principles of collaboration, technology and results, reinforces the company’s commitment to empowering marketers to achieve exceptional results through innovation in performance marketing. Sarasota, FL – February 25, 2020 – Clickbooth.com LLC, the recognized leader within the online performance marketing industry announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network, and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates and partners. Perform[cb]’s vision is to empower brands to acquire new customers through incremental digital channels on a pay-for-results model. Perform[cb] will continue to … [Read More...]
Top Mobile Performance Marketing Trends of 2020
As we quickly move toward the turn of the decade, there’s no sign of a slow-down in mobile marketing. With consumers spending an average of 5 hours on their smartphones per day, mobile apps are deeply ingrained in our daily routine. In fact, as of Q2 2019, there were over 1.96 million apps in the App Store, and 2.46 million apps in the Google Play store. At this stage in the game, it’s hard for anyone not to be touched by mobile marketing. With mobile technology advancing at an exponential rate, mobile marketers have to stay on top of the latest development trends if they want to beat out the competition. Below are 5 mobile trends to watch for in 2020. Voice Search With the popularity of voice search apps such as … [Read More...]
Despite the Good Report of 130,000 Jobs, the Economy’s Pace Is Worrisome
The great American jobs are showing signs of cracks as the trade war with China intensify and a global slowdown of the economy. The Labor Department released employment… The post Despite the Good Report of 130,000 Jobs, the Economy’s Pace Is Worrisome appeared first on JusticeNewsFlash.com. [Read More...]
Despite the Good Report of 130,000 Jobs, the Economy’s Pace Is Worrisome
The great American jobs are showing signs of cracks as the trade war with China intensify and a global slowdown of the economy. The Labor Department released employment data on Friday, displaying that the US job market witnessed the addition of 130,000 jobs in August. However, this number is below what the analysts had expected. This number would have been much lower been it not for the addition of 25,000 temporary census workers. As per Jeff Cox, [Source (1)] “The increase fell short of Wall Street estimates for 150,000, while the unemployment rate stayed at 3.7%, as expected. An alternative measure of the jobless rate, which includes discouraged and underemployed workers, increased to 7.2% from 7% in July, due mainly to a 397,000 increase in those working part-time… [Read More...]
Clickbooth in the Community: Girls Inc.
This past week, the Clickbooth team had the exciting opportunity to attend the annual luncheon for the Sarasota chapter of Girls Inc. This incredible organization was founded in 1864 with the original intent of helping women and girls overcome adversity in the aftermath of the Civil War. Since then, they have expanded in mission and reach, but their core values have remained the same: to help support, educate, and mentor girls to be strong, smart, and bold. Each year, Girls Inc. hosts a luncheon to showcase the girls’ achievements, thank donors, give out awards, and to raise donations for the coming year. This year, the theme of the luncheon was “Captain of Her Ship,” reinforcing the message that these girls are in control of their lives and … [Read More...]
In 2019 You Can Expect Video Marketing to Take Over
2019 comes bearing new trends as fit for an upcoming year. Yep, the marketing industry is also tapped on with new trends and video marketing is heating up and becoming a game changer for marketers and entrepreneurs. Video marketing was an addicting source of entertainment for a while now, especially with mobile owners lurking at every corner of the world. According to Google, half of 18-34-year-old YouTube subscribers would drop what they’re doing to watch a new video by their favorite creator. But as years go by, the value of videos is undeniably soaring with slight changes from past years. Let’s see how. 1. ‘Vlogging’ becomes an even bigger hit Vlogging has become a huge trend over time. It’s blogging turned into video logging that covers a… [Read More...]
The Best Ways to Optimize Your Site for Mobile Search
We’d all agree that people are on their phones almost all the time. According to eMarketer, US adults will spend an average of 3 hours, 35 minutes per day on mobile devices in 2018. Did you know that by 2019, mobile will be more popular than TV? Most people have become used to spending their time on the internet and making purchases from their mobile devices while they’re on the go. Image source: invespcro.com Mobile devices are just that, as they provide quick and easy access to content from the internet from wherever you are. The Google Mobile Movement study shows that 95% of mobile users in the USA are looking for local information and are often ready to make an impulse purchase if the right content catches their … [Read More...]
How to Use Online Automation While Keeping a Personal Touch
As a marketer, you want to connect with your audience. You want customers and clients to think your brand is friendly, approachable, and easy to work with. So when your manager comes in and suggests increases in automated efforts, you’re skeptical. How can a human connection be automated? How can you make customers trust you without personal emails and phone calls? Whether you work at a small company that’s growing or a large company that’s disconnected from its customers, you can add a personal touch to your customer communications, even if you have hundreds or thousands of contacts. Here’s how to use online automation while keeping and cultivating a personal touch: Look for holes automation can fill You shouldn’t use automation just because some online marketing expert … [Read More...]