We know what you may be thinking – back to school marketing? How can anyone think about shopping for school supplies as students are just gearing up for summer? Well, it’s digital marketers like yourself who should be in the initial stages of planning your back to school campaigns. If you’re looking to ensure your back to school promotions are front and center by the time students receive their supply lists, and parents begin making their purchase decisions, it’s time to begin planning your strategy now. Back to School Consumers to be Aware of When it comes to the back to school shopping season, marketers must be aware of the many audiences that should be taken into consideration when developing promotions. From parents with young kids, college … [Read More...]
Perform[cb] Agency Announces the Launch of the LOJEL Affiliate Program
Perform[cb] Agency is excited to announce the launch of the LOJEL affiliate program! Founded in Japan in 1989, LOJEL is a global lifestyle brand offering a range of premium travel and everyday carry collections. LOJEL seamlessly blends innovative, functional design with excellent craftsmanship to create sleek and stylish luggage, bags, and accessories. On a mission to enrich the lives of modern travelers, LOJEL builds their products with a focus on the traveler’s perspective. With a strong belief in attainable luxury for all, LOJEL focuses on producing high quality products at an affordable price for any traveler. Widely accredited and certified non-toxic, each of LOJEL’s products come with a 10-year warranty. Along with a decade-long warranty, LOJEL has adopted a “design for repair” philosophy. Their design team … [Read More...]
Perform[cb] Agency Announces the Launch of the Invigorated Water Affiliate Program
Perform[cb] Agency is excited to announce the launch of the Invigorated Water affiliate program! Founded in 2014, Invigorated Water believes that clean water is the foundation and core to health. Invigorated Water’s filters remove toxins like chlorine and fluoride from water and add healthy minerals in their place. Each Invigorated Water filter saves thousands of single-use plastic water bottles, helping to limit our impact on the environment while providing stylish, affordable water filters. In addition to removing chlorine and fluoride, Invigorated Water’s filters remove other heavy metals and chemicals. Invigorated Water’s product line includes more than just their classic pitcher filters, with options built from plastic, glass, wood, bamboo, and stainless steel. For healthier water consumption, customers can choose between a variety of filters depending on their … [Read More...]
Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 4: How & When to Launch a New Affiliate Program
This article is the fourth in an ongoing informative series written by Craig McGlynn, the VP of Agency Sales at leading Affiliate Management Agency Perform[cb]. The series covers topics of interest to people in the Affiliate Industry, considering launching an affiliate program, or scaling an existing affiliate program. Links to the previous articles are below! So you’ve decided to start an affiliate program for your brand – of course you want to time the launch of your new program perfectly and ensure all the details run seamlessly. You may have questions like: how do you know when it’s the right time to announce your affiliate program? Or, once you’ve got a timeline established, how do you know what needs to get done pre-launch? Don’t be overwhelmed … [Read More...]
Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 3: Major Players in the Affiliate Ecosystem
This article is the third in an ongoing informative series written by Craig McGlynn, the VP of Agency Sales at leading Affiliate Management Agency Perform[cb]. The series covers topics of interest to people in the Affiliate Industry, considering launching an affiliate program, or scaling an existing affiliate program. The affiliate ecosystem is filled with so many different players and buzzwords that it can be a bit overwhelming to marketers newer to the industry. Generally speaking, a brand setting up an affiliate program will encounter each of the following key players: marketers, publishers, agencies, and tracking platforms. If you think of the affiliate ecosystem as if it were a stool, and each of those representing one leg of said stool, it’s a bit easier to understand. So let’s … [Read More...]
Perform[cb] Agency Announces the Launch of the 5.11 Affiliate Program
Perform[cb] Agency is excited to announce the launch of the 5.11 affiliate program! 5.11 creates purpose-built technical apparel, footwear, and gear for life’s most demanding missions. 5.11’s product line is designed with functionality, durability, style, and comfort top of mind. Collaborating with first responders and military professionals around the world, 5.11 continues to develop new, innovative products for the hardworking consumer. Whether they’re an avid fitness lover, devoted outdoors person, or live an adventurous lifestyle, those dressed in 5.11 will be set for success. To ensure that customers are prepared for anything, 5.11’s product line includes a wide range of men’s and women’s clothing, footwear, bags and backpacks, belts, gloves, flashlights, and more. 5.11’s footwear collection boasts training sneakers and high performance boots that are constructed with flexibility, as well … [Read More...]
Episode 2: Navigating the Affiliate Marketing Channel with Craig McGlynn
This article is the second in an ongoing informative series written by Craig McGlynn, the VP of Agency Sales at leading Affiliate Management Agency Perform[cb]. The series will cover topics of interest to people in the Affiliate Industry, considering launching an affiliate program, or needing help scaling an existing affiliate program. So you are thinking about starting an affiliate program and are focused on increasing ROAS – you probably have a multitude of questions and are feeling overwhelmed, unsure of even what to tackle first. Luckily for you, I’ve worked with hundreds of marketers as they take their first steps into the affiliate channel. Below are answers to some of the most frequently asked questions that marketers have when starting an affiliate program. What is an affiliate … [Read More...]
Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 2: What Is An Affiliate Program?
This article is the second in an ongoing informative series written by Craig McGlynn, the VP of Agency Sales at leading Affiliate Management Agency Perform[cb]. The series will cover topics of interest to people in the Affiliate Industry, considering launching an affiliate program, or needing help scaling an existing affiliate program. So you are thinking about starting an affiliate program and are focused on increasing ROAS – you probably have a multitude of questions and are feeling overwhelmed, unsure of even what to tackle first. Luckily for you, I’ve worked with hundreds of marketers as they take their first steps into the affiliate channel. Below are answers to some of the most frequently asked questions that marketers have when starting an affiliate program. What is an affiliate … [Read More...]
Episode 1: Navigating the Affiliate Channel with Craig McGlynn?
Over the coming weeks, Perform[cb] VP of Agency Sales, Craig McGlynn, is going to be sharing snack sized articles to help answer some of the most frequently asked questions he’s gotten through the thousands of conversations he’s had over the past decade regarding Affiliate Marketing, the Affiliate Channel, Partnership Marketing, Influencer Marketing and other adjacent issues. We hope some or all of these snippets help those of you considering investment, as well as those currently investing, in the channel. Each post is specifically written to take just a few minutes to read. We hope you find them informative and enjoyable! This article is the first in an ongoing informative series written by Craig McGlynn, the VP of Agency Sales at leading Affiliate Management Agency Perform[cb]. The series … [Read More...]
Episode 1: Navigating the Affiliate Channel with Craig McGlynn
Over the coming weeks, Perform[cb] VP of Agency Sales, Craig McGlynn, is going to be sharing snack sized articles to help answer some of the most frequently asked questions he’s gotten through the thousands of conversations he’s had over the past decade regarding Affiliate Marketing, the Affiliate Channel, Partnership Marketing, Influencer Marketing and other adjacent issues. We hope some or all of these snippets help those of you considering investment, as well as those currently investing, in the channel. Each post is specifically written to take just a few minutes to read. We hope you find them informative and enjoyable! This article is the first in an ongoing informative series written by Craig McGlynn, the VP of Agency Sales at leading Affiliate Management Agency Perform[cb]. The series … [Read More...]
Episode 1: Navigating the Affiliate Marketing Channel with Craig McGlynn
Over the coming weeks, Perform[cb] VP of Agency Sales, Craig McGlynn, is going to be sharing snack sized articles to help answer some of the most frequently asked questions he’s gotten through the thousands of conversations he’s had over the past decade regarding Affiliate Marketing, the Affiliate Channel, Partnership Marketing, Influencer Marketing and other adjacent issues. We hope some or all of these snippets help those of you considering investment, as well as those currently investing, in the channel. Each post is specifically written to take just a few minutes to read. We hope you find them informative and enjoyable! This article is the first in an ongoing informative series written by Craig McGlynn, the VP of Agency Sales at leading Affiliate Management Agency Perform[cb]. The series … [Read More...]
The Salesperson’s Guide to the Soft Sell
Imagine that you’re a prospect working with two salespeople from competing companies at the same time: one uses hard sell tactics and the other uses soft selling techniques. The first sends you an obviously canned email asking for a five-minute call, followed up with a demo, the demo with a pitch — and before you know it, they’re asking for the close. The other salesperson takes time to create a pitch for you that will match your company’s goals. After due diligence, they work with you to ask for a close that meets your budget and team needs. Which salesperson would you rather give your business to? The one using the soft sell strategy, right? Chances are, you are familiar with the hard sell: asking for … [Read More...]
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