Perform[cb] Agency is excited to announce the launch of the Consumers Credit Union affiliate program! Founded in 1930 in Illinois, Consumers Credit Union (CCU) is a financial institution comparable to a bank. Banks have customers, but because CCU is not-for-profit and member-owned, they have memberships. Since CCU is not a bank, they will never drive up profits just because shareholders demand it. Instead, they focus on delivering member happiness through low loan rates, high deposit rates, and low or no-fee products and services. CCU focuses on transparency, simplicity, helpfulness, integrity, positivity, and inclusion – and they always put their members first. CCU’s goal is to provide customized service uniquely to their members, backed by offerings that address all of their banking needs. The credit … [Read More...]
Open Enrollment is Approaching: Is Your Affiliate Strategy Ready?
At Perform[cb], we look to provide our affiliates with unparalleled account support, innovative tracking features, and insight into upcoming industry trends. As we near the end of Q3, many affiliates with quality traffic across the health insurance vertical are gearing up for Medicare and Medicaid Open Enrollment. In an effort to better equip our partners and publishers for the advertising guideline changes made by the Centers for Medicare & Medicaid Services (CMS), our expert affiliate team has created a handy Guide to Open Enrollment. In order to avoid compliance roadblocks and ensure our affiliate’s promotions and creatives are approved ahead of open enrollment, we developed this checklist to guide affiliates through the new changes that lie ahead and prepare them for campaign success. The Affiliate’s Guide to … [Read More...]
Increase Revenue and Protect Your Traffic with Perform[cb] Custom Domains
Having a simple yet memorable domain name can make all the difference when it comes to driving quality traffic to convert, and tracking users as they move down the funnel. Many CPA networks such as Perform[cb] offer shared domains, which are the network’s owned domains shared by thousands of affiliates running various offers within the tracking platform. Typically when running offers using a network’s shared domain, affiliates can run into potential roadblocks. For example, if just one affiliate were to get flagged using the shared domain, all other affiliates would have to reap the consequences – such as blocked traffic or suspended accounts. Don’t let this stand in the way of your profitability – instead of using a shared domain, Perform[cb] affiliates now have the power to … [Read More...]
Perform[cb] Agency Announces the Launch of the Nurx Affiliate Program
Perform[cb] Agency is excited to announce the launch of the Nurx affiliate program! Founded in 2015, Nurx is a mission-driven telehealth company providing convenient, affordable, thoughtful care on the patient’s terms. Nurx connects patients with deeply experienced medical providers, such as doctors, nurse practitioners, physician assistants, nurses, and pharmacists, whenever and wherever works best for them. Personalized treatment plans are then shipped for free, and delivered directly to the patient’s doorstep. Nurx patient services include birth control, emergency contraception, prescription skincare, mental health treatment, UTI treatment, at-home test kits, herpes treatment, migraine treatment, HIV PrEP, and more. Nurx believes healthcare should be unconditional. Patients deserve to be treated quickly, safely, and with compassion. That’s why Nurx is pioneering a new type of healthcare that’s easier and … [Read More...]
Perform[cb] Employee Summer Spotlight: Get to Know Mike Sametz
Here at Perform[cb], creating a deep sense of community within a remote workforce allows our team members to make genuine connections. In an effort to enforce this value, we introduced an employee spotlight interview series to get to know each other on a personal level and share our wonderful team with you! Employee Summer Spotlight: Mike Sametz Each week, a new employee is interviewed by our Vibe Manager, Ryan Hill, and asked a series of unique “get to know you” questions about themselves. This week, learn about one of Perform[cb]’s Senior Partner Executives, Mike Sametz. Get to know Mike and learn fun facts about him, like his movie memorabilia collection that lands him in the top 25 collectors in the world! Access the full video here! Our fully-… [Read More...]
Perform[cb] Awarded MarTech Breakthrough’s 2022 Best Marketing Performance Management Solution
Perform[cb]’s proprietary technology platform has been named the “Best Marketing Performance Management Solution” for the second straight year in the annual MarTech Breakthrough Awards. This international awards program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. Best Marketing Performance Management Solution Perform[cb]‘s signature end-to-end marketing platform offers patented traffic technology built on advanced AI algorithms that align partner performance with customer lifetime value. This powerful platform supplies marketers and affiliate partners alike with the data to scale their businesses more efficiently and drive ROI. Learn more about our technology platform’s capabilities and the mission of the MarTech Breakthrough Awards. With over 2,950 nominations from over 18 … [Read More...]
Perform[cb] Employee Summer Spotlight: Get to Know Thomas Barber
Another week, another summer spotlight! To help strengthen relationships across our fully-remote team and encourage genuine connections, Perform[cb] has introduced an Employee Summer Spotlight video interview series. Employee Summer Spotlight: Thomas Barber Each week, a new employee is interviewed by our Vibe Manager, Ryan Hill, and asked a series of unique “get to know you” questions about themselves. This week, learn about one of Perform[cb]’s Sales Directors, Thomas Barber. Get to know Thomas and learn fun facts such as his interest in guitars and his crazy experience in Morocco! Access the full video here! As a fully remote team, we absolutely love getting to know each other on a deeper level. Huge shoutout to Thomas for sharing more about himself and being an incomparable part of … [Read More...]
Automated Google and Microsoft Ads Conversion Data Imports for Affiliate Reporting Success
When driving traffic through Google and Microsoft, affiliates have the potential to reach 96% of searchers in the U.S. With this surplus of users comes complex conversion reporting, especially when working across multiple tracking platforms. If you’re a Perform[cb] affiliate, learn how our new Google and Microsoft Ads Conversion Tracking API can be the complete reporting solution to delivering event tracking efficiency and maximizing your profits. Getting Set Up with Google’s Scheduled Uploads Are you tired of spending time going back and forth between tracking platforms and Google Ads just to ensure that your conversion data is populating accurately? If you’re an affiliate with Perform[cb], then you’re in luck. With the Google Scheduled Uploads Conversion Tracking API, you can have peace of mind knowing all tracked … [Read More...]
Employee Spotlight: Meet Director of Operations, Quin Talaric
Perform[cb] has been pioneering affiliate marketing since 2002, but this would not have been possible without the backbone of our company – our team members. Our agency leadership team recently celebrated a few in-house promotions as well as welcoming new faces to PCB. We are already looking forward to watching this team advance and drive success for both our clients and team members. Over the past few weeks, we have loved diving into what excites these new leaders and sharing their experiences with Perform[cb]! This week, learn more about our new Director of Operations, Quin Talaric. When did you join Perform[cb]? Were there any key factors that influenced your decision to join our team? Did you have prior experience working with an affiliate agency, or was this … [Read More...]
Identifying The 5 Gaps In Your Affiliate Marketing Strategy
Since 2017, there has been a 52% increase in affiliate marketing spend in the United States, and the channel’s consistent growth is not forecasted to slow down anytime soon. If you’re looking to establish or grow your affiliate program, there are many key factors to consider. With the constant innovation of affiliate marketing, brands need to keep up with trends and changes in the marketplace. Don’t get caught wondering if your brand’s affiliate program is being left in the dust – read on to discover the five gaps that may be leaving your affiliate program open to suspicious traffic, lost ROI, and unproductive partnerships. 1. You Haven’t Defined Clear Goals Your affiliate marketing program needs clearly defined goals to guide your strategy. Knowing what you want to achieve is … [Read More...]
Employee Spotlight: Meet Director of Accounts, Mandi Pinar
Perform[cb] is a distinguished leader within the performance marketing industry thanks to the backbone of our company – the outstanding internal leadership. We are proud to announce we have a new Agency leadership team who will be successfully leading the way for both our clients and team members. Over the coming weeks, we’ll share a glimpse of their day-to-day happenings and why they’re excited about their new roles. This week, learn more about our Director of Accounts, Mandi Pinar. When did you join Perform[cb]? Were there any key factors that influenced your decision to join our team? Did you have prior experience working with an affiliate agency, or was this your first step into the industry? I joined Perform[cb] in May of 2022. I was excited … [Read More...]
Perform[cb] Agency Announces the Launch of the Stearns & Foster Affiliate Program
Perform[cb] Agency is excited to announce the launch of the Stearns & Foster affiliate program! Brought to you by the exceptional foam mattress makers, Tempur-Pedic, it’s no surprise that Stearns & Foster is the top choice for high-class spring mattresses. Celebrating 175 years of quality and comfort, Stearns & Foster’s Intellicoil® system presents a coil-within-coil design, allowing sleepers of all body types to find their perfect level of all-night support. Every Stearns & Foster mattress is meticulously handcrafted using the highest-quality materials available to ensure consumers have the best sleep for years to come. With an experienced team of Certified Master Craftsmen who’ve honed in on their technique, as well as exceptional materials built to last, Stearns & Foster ensures every mattress … [Read More...]
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