Martial Law, until recent years, was a concept for military intervention most Americans only thought of in relation to war – World War II, when it was declared in Hawaii after the Japanese attack on Pearl Harbor. In these politically divisive times, however, the term has made its way into newspaper headlines, into Facebook and Twitter posts and even the nightly broadcast news. Most recently the term made headlines when former self-proclaimed dirty trickster Roger Stone, a former campaign advisor to President Donald Trump, suggested that if Trump loses the election in November, he should invoke martial law. [caption id="attachment_1394" align="alignright" width="150"] William Banks[/caption] “It would be entirely unprecedented and an outrageous abuse of authority,” said William Banks, a Syracuse University College … [Read More...]
The Ultimate Customer Acquisition Strategy For B2C Marketers – A Guide To CPA Marketing
This guide will give you the background on CPA marketing, the decisions you must make to get started, and help you build the foundation of your strategy. If you’re already familiar with affiliate marketing, but you want to brush up on your skills, this guide is for you, too! Read the guide here, and don’t forget to download the PDF for bonus content. The post The Ultimate Customer Acquisition Strategy For B2C Marketers – A Guide To CPA Marketing appeared first on Perform[cb]. [Read More...]
22 Responses to the Sales Objection "It’s Not a Good Time to Buy"
You’ve been speaking with a prospect for a while and you have a sense of their goals and challenges — it seems like your offering is a great fit for their business. You’re ready to set a date for a product walkthrough and/ or talk price — but then, your prospect says something that stops you in your tracks. “Can we talk about this next quarter? It’s just not a good time for us to buy right now.” Shoot. Not only is this a deal you had in your pipeline, but you’ve also spent a significant amount of time working with the prospect. Prospects often use this type of timing objection to stall or push you away. Now, sometimes there are valid and true obstacles such … [Read More...]
PerformSHIELD Proactively Eliminates Digital Marketing Fraud
PerformSHIELDTM is Perform[cb]’s proprietary suite of anti-fraud tools that protect marketers and brands from fraudulent traffic in real-time. PerformSHIELD uses a uniquely proactive approach to fraud protection while many others in the industry continue to take solely reactive measures. Our rule-based compliance algorithms and automated fraud-eliminating optimizations safeguard marketers from suspicious activity before it has the chance to harm their campaigns. Interested in learning more about PerformSHIELD and how it can protect your brand? Download our PerformSHIELD information sheet. The post PerformSHIELD Proactively Eliminates Digital Marketing Fraud appeared first on Perform[cb]. [Read More...]
PerformSHIELDTM Proactively Eliminates Digital Marketing Fraud
PerformSHIELDTM is Perform[cb]’s proprietary suite of anti-fraud tools that protect marketers and brands from fraudulent traffic in real-time. PerformSHIELD uses a uniquely proactive approach to fraud protection while many others in the industry continue to take solely reactive measures. Our rule-based compliance algorithms and automated fraud-eliminating optimizations safeguard marketers from suspicious activity before it has the chance to harm their campaigns. Interested in learning more about PerformSHIELD and how it can protect your brand? Download our PerformSHIELD information sheet. The post PerformSHIELD<sup>TM</sup> Proactively Eliminates Digital Marketing Fraud appeared first on Perform[cb]. [Read More...]
The mThink Survey is Open! Vote Perform[cb] Your #1 CPA Network
It’s that time of year again! mThink’s Revenue + Performance Blue Book survey is now open, and we’re up for best CPA Network Worldwide 2021. Thanks to votes from our dedicated affiliate partners and advertisers, we’ve been honored with the #1 CPA Network title the past four years, and we’re not stopping there! Not only do we hope to bring home the #1 Network title for the 5th straight year, but we’re striving to rank in brand new categories as well! In an effort to give marketers and affiliate partners more granular information than ever before, mThink will also be releasing surveys for Best Networks for Health and Wellness, Best Networks for Personal Finance, Best CPL Networks and Best CPI Networks throughout the fall and winter – and … [Read More...]
Preparing Your Affiliate Marketing for The Holiday Season in the Wake of COVID-19
Thus far, 2020 has been about the farthest thing from ‘ordinary’. Though it may feel as if we’re perpetually stuck in the month of March when society as we know it shut down, the reality is Q4 is right around the corner, and this year it’s going to look a little different. As online shopping becomes the preferred, if not only, option for consumers this holiday season, marketers in the affiliate space should prepare for a Q4 filled with huge potential – and some heavy competition. Although there’s no crystal ball to predict the future, the following insights and tips below will undoubtedly set you up in the best possible position as we dive into the second half of 2020. Wrap up Q4 Planning in September As we look … [Read More...]
Perform[cb] and iOS 14 – What does it mean for app-install marketers, and how can you prepare?
With iOS 14, Apple has introduced new privacy features for consumers that will impact attribution in mobile advertising. Part of the release is a new version of Apple’s tracking methodology, SKAdNetwork, which handles attribution anonymously. Responses from marketers and the advertiser industry have expressed concern, panic, and even it’s-the-end-of-mobile-as-we-know-it apocalyptic thinking. If you take away one sentiment from this post, it should be this: Don’t worry. Perform[cb] has been working with Apple and the major MMPs to ensure that the transition with the iOS 14 release will be seamless for our clients. We got this. Read on to get answers to frequently asked questions and understand steps you can take immediately to prepare for iOS 14’s release this coming Fall. What … [Read More...]
How to Create CPA Landing Pages that Convert
Landing pages are one of the building blocks of affiliate marketing. They’re the glue that connects a traffic source to an affiliate offer – and oftentimes can be the deciding factor on whether or not a campaign is a success. After putting in all the work to get your paid ads started, your SEO optimized, your social ads working, or whatever your traffic generation strategies may be, don’t leave conversions on the table by leading that valuable traffic to a dud of a landing page. The following CPA landing page best practices have brought many top affiliates success, and if you implement them, we’re certain you’ll see results too. Create Captivating Headlines It’s estimated that 8 out of 10 people will read headline copy – great news! But from … [Read More...]
Top 5 Affiliate Frequently Asked Questions – Answered
The prospect of making a full-time income online is an appealing one for most – especially when that income can be scaled as you increase efforts and leverage innovative technology. Affiliate marketing is a powerful business model that allows people to promote a marketer’s products or services, then earn a commission when a legitimate conversion is made. It’s a unique business model that allows for independence, creativity, and unlimited earning potential. And while it’s very possible for virtually anyone to start an affiliate career, you need to approach it with the right information if you want to navigate the industry and find success. At Perform[cb] we take pride in working with top partners in the affiliate marketing industry – but before they found their success, they … [Read More...]
Litigation Funding Expert Offers Litigation Financing Solution During COVID-19
For Law Firms by Rene Perras Law Firm Funding Expert How Litigation Financing Can Provide Stimulus. Legal Funding in the Midst of a Pandemic Helps Cover Litigation Support Services Costs and Expenses The effect of quarantining has had an adverse impact on the Nation’s economy. Unfortunately, this impact could be moderate to severe and may possibly lead to the worst financial and economic crisis ever. The economic downturn as a result of the pandemic fallout, has even reached the legal industry. Millions of legal professionals have been impacted by the COVID-19 economic crisis. Requirement for Litigation Funding Like any other business it’s clear attorneys would want to protect their livelihoods and insure the survival of their law firms by seeking to preserve their cash flow in these… [Read More...]
CPA Pricing Models Explained
Today’s digital marketer has more options at their fingertips than ever before for user acquisition. Long gone are the days when you were limited to choosing between paying for views or clicks, as today’s performance marketing world has evolved into one of endless opportunity. While in some instances, paying for views or impressions is still appropriate, the majority of performance marketers find themselves considering these common pricing models: CPA, CPI, CPE, CPL, CPS and CPC. Interested in integrating any of these pricing models into your marketing strategy? Perform[cb] uniquely offers all the above options for your performance marketing program. Reach out to our team of experts today to discuss how we can team together to maximize your ROI. The post CPA Pricing Models Explained appeared first on … [Read More...]