Perform[cb] Agency is excited to announce the launch of the Beam affiliate program! Founded in 2018, Beam is a wellness brand committed to producing the best hemp products for the health and wellness community. Beam’s mission is to empower people to push their limits and pursue their wellness passions. Whether you’re an athlete, entrepreneur, busy parent, or all of the above, Beam is committed to creating better hemp products that meet the needs and expectations of everyone. Beam offers an innovative line of organic CBD products, including CBD tincture, CBD salve, and oil droppers. These cannabidiol products provide quality wellness, rest, and athletic recovery to consumers looking to improve their physical and mental health. All Beam products are gluten-free, sugar-free, dairy-free, and non-GMO. Having … [Read More...]
Perform[cb] Agency Announces the Launch of the Lyric Affiliate Program
Perform[cb] Agency is excited to announce the launch of the Lyric affiliate program! Lyric is a wellness brand revolutionizing the massage therapy industry with its smart massage therapy tool. The Lyric therapeutic massager is an intelligent self-care companion that uses massage technology to help consumers find their personal rhythm of wellness. The Lyric massager has a sleek, lightweight, stylish design built to fit seamlessly into any home or lifestyle. The Lyric offers a slim handle with an ergonomic grip and includes an optional extension handle for easier maneuvering and accessing hard-to-reach spots. Included with each massager are four attachments neatly stored in the docking station: Cone, Dome, Thumb, and Double. Each attachment helps to deliver a personalized experience that provides exactly what the body … [Read More...]
Tips to Drive Affiliate Success Through Black Friday and Cyber Monday 2021
Looking back this time last year, many marketers sprinted to prepare for the holiday frenzy amidst the uncertainty of Covid-19. Fast forward to 2021, it’s important that marketers take a minute to slow down and evaluate their Q4 affiliate marketing strategy prior to the rush of Black Friday and Cyber Monday. With many industry experts predicting these holiday promotions to kick off as early as October, now is the time for marketers to finish planning their campaign execution while aligning promotions with year-end sales goals. In 2020, Black Friday and Cyber Monday accounted for a 180% increase in new customer acquisition in comparison to regular shopping days. Existing customers tend to seek out the best deals and coupons rather than shop with their trusted brands when it comes … [Read More...]
Stay Ahead in Q4 with Perform[cb]’s Holiday Seasonality Checklist
It feels like just yesterday we said goodbye to Q4 and rang in the New Year together. Between shifting consumer behavior and new privacy changes, 2021 has surely brought on its fair share of industry hurdles. If it seems as though the to-do list to close out the year is only getting longer, with publisher recruitment, promotional assets, and back-to-back holidays, you’re not alone. While many consumers are already crafting their holiday shopping lists, marketers should be ramping up to launch and begin optimizing their Q4 campaigns. Not quite there yet? It’s late in the game, but for those marketers still looking to purchase placements, this is the time. Let’s walk through the Q4 priorities you should be checking off your list to ensure guaranteed … [Read More...]
Perform[cb] Agency Announces the Launch of the Olivela Affiliate Program
Perform[cb] Agency is excited to announce the launch of the Olivela affiliate program! Olivela is a luxury fashion retailer that offers over 430 products ranging from clothing and jewelry, to accessories, beauty, home decor, and more. Olivela stands out from other traditional fashion retailers, as philanthropy has been built into their business model. For every purchase made, Olivela donates 20% of the proceeds to various charities, including coronavirus relief efforts, cancer research, and girls’ education. Olivela’s mission is to improve lives around the world simply by empowering consumers to buy what they love. Prior to developing Olivela, founder, Stacey Boyd, served on the Nelson Mandela Foundation and the World Economic Forum. Olivela continues to make an impact in the fashion industry having received recognition from multiple top publications … [Read More...]
Perform[cb] Agency Announces the Launch of the Gary’s Wine and Marketplace Affiliate Program
Perform[cb] Agency is excited to announce the launch of the Gary’s Wine & Marketplace affiliate program! Founded in 1987, Gary’s Wine & Marketplace has grown to be one of the largest fine wine businesses in the New York metropolitan area. Gary’s Wine & Marketplace sets itself apart from the competition through its friendly, attentive service provided by knowledgeable employees and a myriad of in-person wine and food events. The Gary’s Wine team travels extensively each year to the premier wine-producing regions of the world, establishing relationships with winemakers and producers internationally; this annual experience enables their team to expand both their knowledge of wine and ability to bring consumers exceptional wines and value. With four locations in New Jersey and online sales offering shipping throughout the … [Read More...]
Perform[cb] Agency Shortlisted for Best Performance Marketing Agency 2021
We’re excited to announce that Perform[cb] Agency has been shortlisted for Best Performance Marketing Agency 2021 by the International Performance Marketing Awards. Hosted by PerformanceIN, the International Performance Marketing Awards recognizes industry-leading performance marketers, including advertisers, publishers, agencies, networks, and technology providers from around the world. The winners will be announced during their live event on October 18th. In The Running: Best Performance Marketing Agency Perform[cb] Agency is unlike any other agency in the performance space, working as an extension of our clients’ internal team to drive incremental sales and increase ROI. With more than a decade of experience, our Agency team has extensive knowledge in developing strategies that are scalable and customizable to fit each client’s specific business needs. Perform[cb] Agency continues to welcome top brands … [Read More...]
mThink’s 2021 Blue Book Survey is Open | Vote Perform[cb] as Your #1 CPA Network
Can you believe it’s already time to cast your votes for the Best CPA Network? mThink’s 2021 Blue Book survey is officially open as of today, and we couldn’t be more excited to be in the running again for the Best CPA Network Worldwide. Thanks to you, our dedicated advertisers, marketers, and affiliate partners, we’ve been recognized as the #1 CPA Network Worldwide for the last five consecutive years. You may be thinking, five years is enough, shouldn’t someone else take the title? We respectfully disagree with that thinking and here’s why. Our team has been working tirelessly to ensure our experienced Account Managers are strategizing and optimizing our client’s campaigns with the industry’s best practices. Maybe you heard we won Adweek’s Best Campaign, Emerging Technology 2021? Meanwhile, our … [Read More...]
How Display Advertising Can Lead to Affiliate Marketing Success
Digital marketing continues to change the face of the display advertising industry for both small and large brands. By 2023, digital display advertising spend is estimated to reach $107.9 billion dollars in the U.S. alone. By incorporating display advertising best practices across multiple channels using an affiliate marketing strategy, marketers can stay ahead of the competition and achieve guaranteed ROI. What is Display Advertising? Display advertising is a form of advertising in which a marketer’s offer is conveyed to consumers using visual banners, animations, and videos, among other graphics. Display advertising offers many options for campaign targeting depending on a marketers KPIs. Types of Display Advertising within the Affiliate Space Across the affiliate channel, display advertising can take a variety of forms. Examples of popular types of … [Read More...]
Perform[cb] Awarded MarTech Breakthrough’s 2021 Best Marketing Performance Management Solution
Perform[cb]’s proprietary platform, PerformLEAP®, has been selected as the winner of the “Best Marketing Performance Management Solution” award in the fourth annual MarTech Breakthrough 2021 Awards program. MarTech Breakthrough is a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. PerformLEAP supplies marketers and affiliate partners alike with the data to scale their businesses more efficiently. The platform offers unmatched features and benefits such as customized dashboards, enhanced targeting, and budget management to drive campaign incrementality and success. With its advanced proprietary learning algorithm, the platform predicts and recommends top offers to affiliate partners based on their historical traffic, target audience, previous offers, and more. Read our press release to learn more about PerformLEAP’s capabilities … [Read More...]
Perform[cb] Agency Announces the Launch of the Tippsy Affiliate Program
Perform[cb] Agency is excited to announce the launch of the Tippsy affiliate program! Tippsy is the largest online retail platform to sell Japanese sake to those who are looking for the best sake selection. Whether customers are looking to try a new bottle of sake or sign up for a box of six different sakes, Tippsy offers customers a range of customizable services to meet their needs. Tippsy offers over 400 sake selections for customers to choose from, as well as a seasonal subscription mini-bottle tasting kit to explore new flavors at home. Tippsy caters to both sake beginners and connoisseurs, offering a place to learn more about sake, iconized tasting notes, and pairing guidelines to find sake that best suits their taste. Tippsy puts customers in … [Read More...]
Leverage Content Marketing to Generate Affiliate Marketing Success
What is Content Marketing? Content marketing is a marketing strategy that involves creating and sharing digital content to attract and engage consumers. Some examples of content marketing include social media posts, influencer endorsements, videos, blogs, product reviews, infographics, and more. Many digital marketers have found success using content marketing within the affiliate space. In recent years, content produced by affiliates has grown by 175%, and the revenue driven by content publishers has increased by 240%. Marketing on a performance model allows marketers to choose the CPA pricing model that best suits their customer acquisition goals. Many marketers work with content partners on performance-based payment models, while others only accept payment on a flat-fee basis. The flat-fee payment model is most common with influencer partnerships … [Read More...]
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