Advancements in sales and marketing automation are making inside selling more effective than ever before. A 2018 survey by the KCBM Technology Group found companies that rely predominantly on inside sales tend to grow faster than their counterparts that lean more on field sales. At the same time, Gallup reports less than half of customers believe sellers adequately address their problems. This issue stems from mismatched solutions and needs from sellers and customers, respectively. Needs-based selling often helps salespeople establish productive, long-term relationships with customers. By taking the time to understand individual customer needs, salespeople can also set themselves up to have more educated, well-rounded prospect interactions as time goes on. Salespeople need a framework for making the best use of limited time across numerous … [Read More...]

You decided to launch your own consulting gig to put your expertise to good use — congratulations! The job outlook for consultants is expected to increase by 14% through 2028, proving there is plenty of opportunity in this growing field. While there are increasing opportunities for consultants, you’ll need a steady stream of clients to sustain a consulting business. Let’s walk through fast tips to help you land more consulting clients. 1. Identify your ideal client. Before you set out to sign more clients, you first need to understand who your ideal client is. List out the key qualities and attributes your ideal client has. This will help shape your client outreach strategy to ensure you’re getting in front of the right clients. Here are a few questions to … [Read More...]

Technology is a pillar in today’s economy. There are few things we do without the assistance of software or smart devices, and the same goes for businesses worldwide. It’s unlikely, however, for these businesses and their leaders to keep up with the ever-changing world of technology. This is where technology consultants come in. These technology specialists provide a unique, objective, and specialized approach to technology and how to leverage it for business success. In this article, we’ll explore the world of technology consulting and discuss how to get started in a career as a technology consultant. There are many names for technology consultants: IT consultants, computer consultants, software consultants, business and technology advisors, and more. The variety of nomenclature is due to the vast world of … [Read More...]