Perform[cb] has been pioneering affiliate marketing since 2002, but this would not have been possible without the backbone of our company – our team members. Our agency leadership team recently celebrated a few in-house promotions as well as welcoming new faces to PCB. We are already looking forward to watching this team advance and drive success for both our clients and team members. Over the past few weeks, we have loved diving into what excites these new leaders and sharing their experiences with Perform[cb]! This week, learn more about our new Director of Operations, Quin Talaric. When did you join Perform[cb]? Were there any key factors that influenced your decision to join our team? Did you have prior experience working with an affiliate agency, or was this … [Read More...]
Perform[cb] Announces New Leadership to Position Agency Team for Success
One of our core values at Perform[cb] is that “We Trust and Support Our People”. This means that we empower our team members to make the best decisions possible and that we believe in accountability. Some people may read “accountability” and think that it solely means that folks are accountable for their mistakes… but in our eyes, it also means that folks are accountable for their successes. It’s with this accountability for success in mind that four of our team members at Perform[cb] were recently promoted and joined together to form the “dream team” of Agency leadership: Craig McGlynn, Managing Director and Executive Vice President of Agency Angie Stockman, Vice President of Client ServicesMandi Pinar, Director of Accounts (new to the PCB family!) Quin Talaric, Director … [Read More...]
mThink’s NEW Blue Book Spring Survey is Open! Vote Perform[cb]
Known for the fall Blue Book Survey, mThink recently announced a new grouping of surveys that they will be releasing in the first half of the year including Best Pay Per Call Networks, Best CPI Networks for Mobile App Installs, Best Networks for Health & Wellness (Nutra), and Best Networks for Consumer Financial Services. This is in an effort to bring more granular information and up-to-date industry insights to marketers and affiliate partners over the course of the year, culminating in the Blue Book Survey we all know and love as usual, in Q3 and Q4. As your end-to-end premier performance marketplace that you’ve voted #1 CPA Network for six years straight in the Blue Book Survey, Perform[cb] is in the running for … [Read More...]
Acceleration Partners Acquires Grovia to Expand Global Partnership Prospecting and Recruiting Capabilities
Acceleration Partners is thrilled to announce the acquisition of Grovia, extending our partnership prospecting and recruiting capabilities. Grovia offers software and services to accelerate partner discovery, recruitment, and revenue activation. The Grovia acquisition is Acceleration Partners’ third since partnering with Mountaingate Capital in 2020. “Grovia’s partnership recruitment tools are a powerful addition to the suite of services that Acceleration Partners provides. The addition of Grovia will allow us to better support our clients end to end and accelerate our ability to develop the best partnerships at scale,” said Matt Wool, CEO of Acceleration Partners. Like Acceleration Partners, Grovia offers a global solution; and its platform enables recruiting for top brands across multiple regions. In addition to supporting the recruitment of standard affiliate partnerships, Grovia’s technology is also… [Read More...]
Join Acceleration Partners at PI LIVE Advanced in New York April 2022
It’s time to reserve your ticket for an exclusive one-day partnership marketing conference you won’t want to miss in 2022! On April 26th, PI LIVE Advanced will be hosted at New World Stages in New York, focusing purely on how e-commerce brands can optimize the planning, execution and return from their partnership marketing strategy. This event will have leading technologies, networks, affiliates and agencies (like Acceleration Partners) under one roof to bring attendees a balance of visionary thinking, future-gazing, best practice strategies, industry insight, new ideas and much more! Meet Acceleration Partners at PI LIVE Advanced in New York We’re inviting all attendees to visit Acceleration Partners at table 9 to meet our global team and find out how we can help you realize better performance… [Read More...]
Acceleration Partners Shortlisted for five Performance Marketing Awards
We are excited to announce that Acceleration Partners and our clients have been shortlisted for five Performance Marketing Awards. Best Content Marketing Campaign – Noom, The Independent and Acceleration Partners Best Fashion, Health and Beauty Campaign – Stitch Fix, BuzzFeed UK and Acceleration Partners Best Partnership – Protect Your Bubble and Endsleigh Insurance – Supported by Acceleration Partners and impact.com Best Team in Performance Marketing Best Performance Marketing Agency The Performance Marketing Awards highlights the industry’s most innovative and ground-breaking campaigns, teams, and companies. Since launching in Europe in 2017, Acceleration Partners’ EMEA hub has driven significant growth and the team of in-market partnership experts now manages 40 clients across the region. As Acceleration Partners continues to expand into new regions across the globe, we are… [Read More...]
Read Moving to Outcomes: Why Partnerships are the Future of Marketing
It’s a marketer’s dream to invest budget in a channel where the outcomes are set in advance and payment comes due only after those outcomes are delivered. Unfortunately, many marketers find themselves stuck the opposite: paying hefty upfront fees, without any certain ROI. In Moving to Outcomes, written by myself and Robert Glazer, we show marketers and executives how to allocate budget toward a powerful and highly profitable marketing channel that has been previously underleveraged: partnership marketing. Partnership marketing isn’t a new concept. However, thanks to transformative changes in enabling technology and pricing models, this affiliate model now exists in a more automated, scalable form that few companies have fully leveraged to date. Marketing leaders need to understand how this channel can become a foundational part of… [Read More...]
Looking Forward with a Growth Mindset During 2021 AP Summit
As a fully remote organization, one of Acceleration Partners’ strengths is knowing how to connect and embrace relationships in a virtual environment. Our annual AP Summit virtually brought together our 250+ global employees from 40 locations in 10 countries for a celebration of the team’s 2021 achievements and a look ahead at the great things to come. We recognized and cheered on team members, learned and grew together through thought leadership presentations, and laughed along with our senior leadership team’s performance antics. Read on for more details and a glimpse into our 2021 AP Summit! The Super Partners Return During our virtual AP Summit of 2020, Acceleration Partners’ senior leadership team introduced the Super Partners, who are dedicated to saving clients’ partnership marketing programs from low-value publishers, cookie cutter strategies and… [Read More...]
Clutch names Acceleration Partners #1 Global Affiliate Marketing Company for 2021
We are thrilled to announce that Clutch, a data-driven field guide to business buying decisions, has named Acceleration Partners as the number one Global Affiliate Marketing Company for 2021. The top industry leaders for the Clutch awards are carefully determined by a team of analysts who research each service providers’ market position, past accomplishments, client satisfaction and social media prominence. Acceleration Partners is honoured to rank among some of the best advertising and marketing companies. Acceleration Partners is the recognised leader in the global partnership marketing industry. As a five-time winner of the IPMA “Best Performance Marketing Agency” category, Acceleration Partners has a 15-year track record of driving exceptional outcomes for top global brands including Target, Reebok, LinkedIn, Adidas, Noom and Stubhub. Acceleration Partners manages programmes… [Read More...]
Acceleration Partners launches new business entity in Germany
Acceleration Partners has officially launched a new business entity in Germany – Acceleration Partners GmbH- to meet the demand for partnership marketing across Europe. The opening of a new business entity in Germany –?which has the 5th?largest e-commerce market globally – will increase support for AP’s global clients, giving access to local industry talent and in-market partnership marketing expertise. “A key factor of successful partnership?programmes?for our clients is having expertise on the ground. AP’s new entity is a continuation of our commitment to better serve clients across Europe and meet the growing demand for partnership marketing globally. We’re excited to now have a presence in the progressive German market where we see a huge potential for growth and innovative partnerships” Helen… [Read More...]
Tyla Cobb named in PerformanceIN Top 50 list
We are delighted to announce that Tyla Cobb, Senior Director of Global Accounts at Acceleration Partners, has been named in PerformanceIN’s annual Top 50 list. The list provides global recognition to exceptional individuals and rising stars pushing conventional boundaries to improve the partner and performance marketing channel. Tyla was recognised for her commitment to driving the partnership marketing industry forward. Her broad view of the market and openness to testing new opportunities, processes, and technologies is reflected by Acceleration Partners’ global account portfolio growth (+45% in 2021!). Acceleration Partners global staff of over 200 speak a collective 20 languages and manage programmes in more than 40 countries worldwide. Tyla is committed to delivering thought leadership on global affiliate programme management, as she shares valuable insights through blogs, articles, speaking presentations… [Read More...]
Unplugging for the holidays – a message from Acceleration Partners
It’s hard to believe that the holidays are nearly upon us. As we all know, it’s been a difficult year for so many people and I think we are all looking forward to a little bit of holiday magic! As a way to ensure our employees are unplugging and enjoying some down time, Acceleration Partners will be closed this year from December 24 – January 3 (returning to the office on Tuesday, January 4). We believe that, more than ever, our employees deserve and need to truly disconnect and decompress over this traditionally quiet holiday week – which will also allow them to come back energised and ready to start 2022 on a strong note for our clients. We’ve all learnt this year about the importance of protecting and fostering… [Read More...]
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