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NEW Whitepaper—Six Common Challenges in Optimizing PPC Campaigns & How To Solve Them

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We are excited to share our latest whitepaper that covers six common challenges in optimizing PPC campaigns and how to solve them. Optimizing search campaigns is the ‘meat and potatoes’ of every PPC team. However, it is also one of the most difficult to get consistently right. In this 6-step guide we are going to look at some of the most pressing challenges that face the PPC team when it comes to optimizing campaigns, why they’re happening and how to tackle them. Read More The post NEW Whitepaper—Six Common Challenges in Optimizing PPC Campaigns & How To Solve Them appeared first on The Search Monitor. [Read More...]

5 Tips To Win In Sports Betting

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SuperBowl Sunday is almost upon us and with that, a flurry of large wagers will be placed on who will be victorious in Los Angeles after the final whistle has been blown. Experts predict this could be the biggest Super Bowl ever for online betting. No one knows whether the Rams or Bengals will win. But one thing we can be sure of – sports betting companies will all win big. Sports betting is becoming big business in the United States. It is currently live and legal in 30 states plus Washington DC. Now that legal betting is expanding from online websites to mobile apps, the market is set to expand even more rapidly in the years to come. Just look at the money spent on sports betting … [Read More...]

Retail stakes have never been higher…don’t get left behind

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Q4 2021 looks set to be the most important and eagerly anticipated trading quarters in modern history. Following the restrictions on business due to the global pandemic that has resulted in thousands of brands disappearing from malls around the world, the retail stakes have never been higher. Research conducted by DigitalCommerce360 predicts ‘U.S. consumer spending online to grow 12.1% year over year this 2021 holiday season’, further underlying a renewed consumer confidence and perhaps, a return to the good times. However, competition for customers online is reaching new heights. Data from Statista for 2020 showed that over 800,000 businesses launched in the US alone. A high number for sure, but in fact it accounts for just 10.7% of the world’s start ups last year. In a marketplace with no … [Read More...]

5 Unexpected Benefits of Geo-Targeting

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‘No-Brainer’ Geo-targeting ads is a ‘no-brainer’ for search marketers. It makes sense to tailor your ad copy, offer, and landing page for the user’s location. The ability to see how your marketing partners and search competitors behave by zip code, city, country, and even language give incredible insights into what is happening in the market, and the ability to adapt your strategy accordingly. But geo-targeting has other, often-overlooked applications in the world of search marketing. Unexpected Benefits Not only does it make your offer more compelling to the customer, but also conveys the feeling that this company understands me and the things I care about. Seeing a localized ad that ties in with local knowledge and cultural aspects I care about, … [Read More...]

[PRESS RELEASE] The Search Monitor Launches PLA Enhancements  

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The Search Monitor announces new enhancements and added features for Product Listing Ads Orlando, FL – September 28, 2021 – The Search Monitor announced today that it has released new and enhanced Product Listing Ads features. These exciting enhancements to The Search Monitor’s PLA Insights gives advertisers access to the most precise and comprehensive data available, resulting in the ability to make more effective campaign decisions and better compete in the online marketplace. Read More The post [PRESS RELEASE] The Search Monitor Launches PLA Enhancements   appeared first on The Search Monitor. [Read More...]

NEWS: Nielsen Ad Intel Launches Search as a Media Type with Data from The Search Monitor

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We are thrilled to announce our new partnership with Nielsen, a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Ad Intel, with the help of The Search Monitor, is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant and richer digital advertising data first for existing mobile, desktop, display and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enables an increased level of measurement and visibility into advertising spend that is needed in today’s constantly changing advertising models. Read More The post NEWS: Nielsen Ad Intel Launches … [Read More...]

3 SEM Trends We’ve Seen In 2020

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2020 so far has been a year of rapid change and new challenges for e-commerce and search engine marketers alike.  Today we are taking a look at  3 of the biggest trends that we have noticed in 2020. PPC Automation  One of the biggest trends we have seen in 2020 is PPC automation. The use of artificial intelligence (AI) and machine learning (ML) is being used to  automate labor intensive and time consuming tasks associated with ads on major search engines such as Google or Bing. Read More The post 3 SEM Trends We’ve Seen In 2020 appeared first on The Search Monitor. [Read More...]

Search Spend in the Tanning and Sun Care Vertical

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This post is written by our Director of Global Accounts, Brian Buroker. With the summer in swing and people attempting to get outside and soak up some vitamin D, we see the associated increase in PPC spending in the Beauty and Personal Care – Tanning and Sun Care categories. See below for some noteworthy ad spend increases in the vertical. Read More The post Search Spend in the Tanning and Sun Care Vertical appeared first on The Search Monitor. [Read More...]

Why You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by The Search Monitor

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This post was written by Michele Reina Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this series, we are looking at how digital marketers can use The Search Monitor to get a more complete picture of how their digital marketing efforts are working, and gather valuable competitive intelligence to help improve their strategies. Read More The post Why You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by The Search Monitor appeared first on The Search Monitor. [Read More...]

5 Rules To Improve Your Affiliate Program

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This post was written by James Pancamo. Affiliate marketing works by companies contracting with an influential site or person that agrees to promote the company’s products or services. When a product is sold on the company site through the affiliate’s link, the affiliate receives a portion of the sale as commission. Read More The post 5 Rules To Improve Your Affiliate Program appeared first on The Search Monitor. [Read More...]

Where to Invest Your Money During COVID-19

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This post is written by our Director of Global Accounts, Brian Buroker. With now 30 million people unemployed in the last 6 weeks, we’ve seen major declines in growth and inflation as the Federal Reserve tries to inject liquidity in the market. As a result, people are rightly trying to figure out what to do with their money and we have seen that companies in the Finance & Investing vertical are adapting. Read More The post Where to Invest Your Money During COVID-19 appeared first on The Search Monitor. [Read More...]