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NEWS: Nielsen Ad Intel Launches Search as a Media Type with Data from The Search Monitor

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We are thrilled to announce our new partnership with Nielsen, a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Ad Intel, with the help of The Search Monitor, is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant and richer digital advertising data first for existing mobile, desktop, display and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enables an increased level of measurement and visibility into advertising spend that is needed in today’s constantly changing advertising models. Read More The post NEWS: Nielsen Ad Intel Launches … [Read More...]

3 SEM Trends We’ve Seen In 2020

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2020 so far has been a year of rapid change and new challenges for e-commerce and search engine marketers alike.  Today we are taking a look at  3 of the biggest trends that we have noticed in 2020. PPC Automation  One of the biggest trends we have seen in 2020 is PPC automation. The use of artificial intelligence (AI) and machine learning (ML) is being used to  automate labor intensive and time consuming tasks associated with ads on major search engines such as Google or Bing. Read More The post 3 SEM Trends We’ve Seen In 2020 appeared first on The Search Monitor. [Read More...]

Search Spend in the Tanning and Sun Care Vertical

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This post is written by our Director of Global Accounts, Brian Buroker. With the summer in swing and people attempting to get outside and soak up some vitamin D, we see the associated increase in PPC spending in the Beauty and Personal Care – Tanning and Sun Care categories. See below for some noteworthy ad spend increases in the vertical. Read More The post Search Spend in the Tanning and Sun Care Vertical appeared first on The Search Monitor. [Read More...]

Why You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by The Search Monitor

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This post was written by Michele Reina Most digital marketers rely heavily on Google Analytics to measure the success of their AdWords campaigns. But are they really getting the whole picture? In this series, we are looking at how digital marketers can use The Search Monitor to get a more complete picture of how their digital marketing efforts are working, and gather valuable competitive intelligence to help improve their strategies. Read More The post Why You Should Use SERP Data To Fine Tune Digital Ad Campaigns – A Series by The Search Monitor appeared first on The Search Monitor. [Read More...]

5 Rules To Improve Your Affiliate Program

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This post was written by James Pancamo. Affiliate marketing works by companies contracting with an influential site or person that agrees to promote the company’s products or services. When a product is sold on the company site through the affiliate’s link, the affiliate receives a portion of the sale as commission. Read More The post 5 Rules To Improve Your Affiliate Program appeared first on The Search Monitor. [Read More...]

Where to Invest Your Money During COVID-19

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This post is written by our Director of Global Accounts, Brian Buroker. With now 30 million people unemployed in the last 6 weeks, we’ve seen major declines in growth and inflation as the Federal Reserve tries to inject liquidity in the market. As a result, people are rightly trying to figure out what to do with their money and we have seen that companies in the Finance & Investing vertical are adapting. Read More The post Where to Invest Your Money During COVID-19 appeared first on The Search Monitor. [Read More...]

3 Reasons To Consider Advertising On Youtube

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This post was written by James Pancamo. If you’ve considered advertising on Youtube, now may be a great time. Here are three reasons to consider adding Youtube to your advertising strategy. Read More The post 3 Reasons To Consider Advertising On Youtube appeared first on The Search Monitor. [Read More...]

Consumer Behavior to Search Spend

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This post is written by our Director of Global Accounts, Brian Buroker. With changes in consumer behavior, so goes the search spend dollars. iProspect recently noted some of these behavioral changes in the UK in this document. Read More The post Consumer Behavior to Search Spend appeared first on The Search Monitor. [Read More...]

Google Trademark Policy Best Practices

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Trademark use and misuse. If you are lucky enough to have a brand worth protecting, competitors are going to (or attempt to) attempt to use your trademarks in their Google Ads. So if it is inevitable, why bother trying to defend against Google trademark infringement? There are several benefits to protecting your trademarks on Google. Read More The post Google Trademark Policy Best Practices appeared first on The Search Monitor. [Read More...]

Now More Than Ever It Is Important To Protect Your Brand

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This post was written by James Pancamo. As the Coronavirus pandemic and resulting quarantine continue on, consumer trends continue to change. With more physical stores and brands forced to look for ecommerce revenue, the online marketplace is sure to become more competitive. Read More The post Now More Than Ever It Is Important To Protect Your Brand appeared first on The Search Monitor. [Read More...]