ShareASale is pleased to announce that we’ve developed a solution to provide ITP compliant tracking for affiliates running Adwords campaigns monetized with ShareASale affiliate links. Our futureproof solution will prevent any affiliate conversion loss from the Google Adwords Parallel Tracking update, which no longer allows ad network tracking URLs to control the customer’s ultimate landing page. Google Adword’s Parallel Tracking schema uses the Final URL as the ultimate landing page for the customer, preventing tracking link URLs from passing click ID or affiliate information to merchant’s websites, which is a more secure form of tracking. For more information on Parallel Tracking, click here to view Google’s Adwords support documentation. ShareASale’s solution maintains tracking by associating Google’s Click ID value gclid… [Read More...]

Tricia Meyer, executive director of the PMA, examines the Facebook Branded Content Tool and to what extent affiliates need to use it.  As part of the Performance Marketing Assocations’ efforts to educate the industry on disclosure requirements, their Compliance Council has been researching the issue of whether and to what extent affiliates need to use the Facebook Branded Content Tool (also known as the Handshake Tool). Toward that end, the PMA has not only surveyed affiliates about their use but has spoken directly with Facebook about their requirements. What follows is a summation of those along with outstanding issues we have with the policy. Facebook says affiliates must use the Branded Content Tool Members of the PMA Compliance Council first spoke with employees at Facebook back in… [Read More...]

If you struggle to get traffic to your affiliate offers, you are not alone. Sixty-three percent of businesses say their number one marketing challenge is generating traffic and leads. In affiliate marketing, the advertiser  has already created the product or service and the affiliate program, and provided the tools and creatives needed to help market their offering. The main task for publishers is to generate traffic to these affiliate offers, which equates to more traffic to the advertiser’s website via an  affiliate link. This ideally leads to more conversions and higher profits. Therefore, to be able to generate traffic has to be top of the list of priorities for publishers. Methods of generating traffic We’ve explored some of the most effective ways publishers can generate traffic… [Read More...]

Affiliate marketing is booming, with predictions that by 2021 the industry will be worth $6.8 billion. More and more brands are using affiliate programs to market their products, leading to greater and more varied opportunities for affiliates. The potential for affiliates to make a good income is growing, but like all business models, the basics need to be understood before diving in feet first. However, now is a great time for new affiliates to get started and, with some guidance coupled with hard work and dedication, it can be a rewarding and exciting career. Read our guide to find out how you can start a successful affiliate business and take your share of the billions of dollars it generates. What is affiliate marketing? Affiliate marketing is a method… [Read More...]

Formulating an effective SEO strategy can seem tedious. However it’s important to ensure your site is optimized correctly, starting from the basics. Search engines consider every page on your website as a potential landing page. If the page can be accessed by a user, it will be crawled and indexed by search engines. Therefore, it is your job to ensure it’s of good quality. To create a quality landing page you need to ask yourself these fundamental questions: Does your page attract and retain the visitor’s attention? Are you answering the user’s needs? Ex: Does your page provide a solution or a relevant product suggestion? Does your page encourage visitors to choose your solution over that suggested by a competitor? Does your page contain working… [Read More...]

It’s the ultimate dream, travel the world to experience all the major sights and hidden delights tourists don’t get to see.   Even better, the icing on the cake would be to earn an income from your travels. The question everyone asks is whether this really is possible. The answer is yes – with a travel blog. What is travel blogging? In its most basic form, travel blogging consists of traveling to different places, writing about your experiences and publishing them onto an online blog. If you have enough money saved to live on, you could use your travel blog to share your journey without worrying about readership or making money. However, most travel bloggers monetize their blogs with the aim of either funding their travels or earning… [Read More...]

Holiday season is in full swing, and that means holiday parties and celebrations are on the calendar. Struggling with what to wear? Whether you’re heading out for dinner or a gala, we rounded up the most stylish pieces from our top ShareASale Merchants. Get glammed up and step out in style for upcoming holiday occasions. 1. Rachel Zoe – ID #70353 – 8% Commission2.Sandro Paris – ID #59596 – 10% Commission3. Black Lapel – ID #68579 – 5% Commission4. The Shoe Box – ID #69658 – 20% Commission5. Little Joe Woman – ID #71777 – 10% Commission6. Taft Clothing – ID #80465 – 10% Commission ADDITIONAL RESOURCES: Must-Have Merchants: Holiday Home Decorations Can you feel the excitement of the holidays approaching? With Thanksgiving being over, it’s… [Read More...]

Can you feel the excitement of the holidays approaching? With Thanksgiving being over, it’s officially time to get every inch of your home into the holiday spirit. Inspire your readers to bring cheer into their living spaces with the help of these ShareASale Merchants. 1. King of Christmas – ID #54523 – 6% Commission2. Gracious Style – ID #65015 – 8.50% Commission3.Perigold– ID #73660 – 3% Commission4. Balsam Hill– ID #47467 – 2% Commission5. Wayfair – ID #11035 – 7% Commission6. Tree Classics – ID #42763 – 2% Commission ADDITIONAL RESOURCES: Must-Have Merchants: Bundle up for the winter cold We’ve rounded up cozy outwear options from our favorite ShareASale Merchants. Take a look and share these stylish pieces with your readers. Top 3 Ways to Drive Sales… [Read More...]

Keep your readers interest through the entire holiday season by using some personal stories, humor, and anecdotes. Review your writing style and find ways to add color. Your readers and followers subscribe to you because they are interested in YOU—your opinion, your style or what you have to say. Past posts about holiday sales may come off too focused on sales and informing your readers of relevant promotions. Now with Black Friday and Cyber Monday in the rearview mirror, it’s time to get back to your core brand voice. Here are a few tips: Write conversationally: Many times, bloggers can become interested in informing their audience about their favorite styles, events or sales without creating a conversation. Connect with your readers by writing as if you are… [Read More...]

Black Friday and Cyber Monday draw shoppers to score the best deals from their favorite retailers. But once these shopping days are over, affiliates still have 28 more days to encourage sales before December 25th. By partnering with merchants that embrace omni-channel shopping, affiliates can keep the shopping momentum going. Select retailers with online pickup in store programs Shoppers are concerned about getting their item on time for the holidays and at the best price. Retailers who offer pickup in store programs allow consumers to save time and avoid shipping fees. Consumers are able to purchase the product in the convenience of their home and easily have the product in their hands. Consumers can still shop online on December 23 and 24 and pick up their products in time… [Read More...]

Transitioning from the warm weather to the bitter cold can create the skin to look dull and lack luster. From drying to flakiness, the frigid temperatures can be harsh to your skin. With the correct beauty products, you can encourage your readers to survive the winter with healthy skin and lips. Here are our favorite ShareASale Merchants that offer products to keep you and your readers’ skin hydrated and glowing: 1. Tata Harper Skincare – ID #75848 –  10% Commission 2. 100% Pure – ID #61852 – 8% Commission 3.  Exuviance.com – ID #73340 – 15% Commission 4. Ogee – ID #66443 – 40% Commission 5. ASDM Beverly Hills – ID #64896 – 15%-30% Commission 6. Aleavia Skin Care – ID #76737 – 15% Commission ADDITIONAL RESOURCES: TOTD: Revive Old Blog… [Read More...]