Especially during 2020, Q4 is a great time for publishers to use gift guides to increase affiliate commissions. Last year on Awin and ShareASale, we tracked over $8.4 million publisher commissions across Cyber Weekend, with a 22% increase YoY. With lots of changes due to the global pandemic, consumers will be turning online for their holiday shopping needs more than ever before. This reinforces the importance of preparing ahead and finding new ways to provide value to your readers, making the holiday shopping and gift giving process as smooth for them as possible. The easier you make the process, the more your affiliate efforts will succeed throughout the entire quarter. A great way to do this is by creating a gift guide. Essentially a gift guide removes the… [Read More...]
Getting started with affiliate marketing
Starting out as an affiliate and starting an online business can be a daunting prospect and it is not always easy to know where to begin. Fear not, ShareASale’s publisher success team is on hand to support your affiliate marketing journey, even if you are a complete beginner. How to become an affiliate marketer with ShareASale So you’ve decided to become an affiliate marketer. You’ve come to the right place. ShareASale is one of North America’s leading affiliate marketing networks, so we are fully equipped to help guide you in the right direction and show you how to start affiliate marketing.? At ShareASale we refer to affiliate marketers as affiliates or publishers. As an ShareASale publisher, you’ll have access to over 6,000 merchants looking for dedicated … [Read More...]
Presenting our Gift Guide 2020
Awin and ShareASale are excited to reveal our latest interactive Gift Guide, designed to inspire content and drive sales throughout the Golden Quarter. With eMarketer predicting US sales for Black Friday and Cyber Monday will be up 18% and 19% respectively compared to 2019, we want to ensure our publishers have access to the resources and available merchant partnership opportunities essential to affiliate marketing success. The Gift Guide features over 200 different advertisers across both the trusted Awin and ShareASale platforms, covering 18 popular categories like fashion, technology, health & beauty, fitness, home & garden, family and more, as well as special features for our face mask and mattress merchants. Browse our Gift Guide now. Continue to visit the Awin and ShareASale blogs for additional resources to support your affiliate… [Read More...]
Prepare for Q4 with ShareASale’s partner checklists and important dates
As more consumers venture online for holiday shopping this year, it is crucial to have a solid affiliate marketing plan in place. Our Q4 checklists for merchants, agencies and publishers contain tips and tricks to ensure partners are set up for success this holiday shopping season. Regardless of where you are in the planning process, our checklists have been created to prepare you for a Golden Quarter that anticipates a surge in digital commerce, with eMarketer predicting that in the US Black Friday sales will be up 18% and Cyber Monday up 19% compared to 2019. In addition to the checklist, we’ve put together a calendar of notable holidays and important shipping dates. As consumers continue to adapt to the ongoing and evolving COVID-19 landscape, it is especially… [Read More...]
15 affiliate marketing tips to improve your campaign efforts in 2020
Many predictions made in January for how 2020 was going to pan out have been crumpled up into a ball and tossed straight out of the virtual window. This includes much of what was thought about the digital sphere and even some affiliate marketing tips. Marketing techniques never stand still, but the global pandemic that has hit in 2020 is something new altogether. As the underlying market shifts and turns and with more consumers than ever before forced to stay at home, more businesses are turning to the online world. To stand out from the crowd online retailers alongside affiliate marketers, advertising and promotional methods need to embrace the changing tides. The good news is, if the future of affiliate marketing follows its pattern to date, it looks set… [Read More...]
Designing with WordPress blocks and themes
WordPress expert David Vogelpohl from WP Engine answers questions from the Wealthy Affiliate community around WordPress. With affiliate optimization experience as a publisher, affiliate, and in outsourced program management, WordPress expert David Vogelpohl shares a unique and very informed point of view on how you can use WordPress to help drive success in your affiliate business. In the third and final part of our interview series with David, we he gave us his final thoughts to the most common affiliate questions around WordPress (you can read part 1 here, and part 2 here.) What is Gutenberg? DV: “Gutenberg” is the term people use to describe the new “block editor” experience used to build posts and pages in WordPress. The WordPress block editor was introduced in December 2018 and completely … [Read More...]
Can you be an affiliate marketer without a website?
Can I do affiliate marketing without a website? It’s a question we’re asked on a regular basis. The short answer is yes. But there’s a little more to it than that. In this article, we’ll explore common and not so common methods people have utilized which have led to success in the affiliate channel without creating their own websites. What is important to note is that some advertisers list having a website as a requirement for their affiliate program. It’s advised to look for these parameters within an advertiser’s terms and conditions prior to signing up for their program. Alternatively, you can reach out directly to discuss your chosen approach. How can I make money with affiliate marketing without a website? There are several common approaches to… [Read More...]
Five Steps to Becoming a Successful ShareASale Affiliate
Affiliate marketing is an effective way to earn money online with little or no financial investment, or technology know-how. All you need to have is content, an audience and time. If you already have content (e.g. blog, editorial, social media) with a decent number of followers or traffic but aren’t participating in affiliate marketing, it’s time to consider taking advantage of this lucrative revenue stream. The good news is that, not only is it easy to get started with affiliate marketing, but you decide which brands and products to promote and share with your community. We spoke to Cate Rosales, also known as the California-based blogger Sweet & Simple Life, on her experience with affiliate marketing and how she has been successfully earning a … [Read More...]
How to pick WordPress plugins like a pro
WordPress expert David Vogelpohl from WP Engine answers questions from the Wealthy Affiliate community around WordPress and strategies for hosting WP sites. With affiliate optimization experience as a publisher, affiliate, and in outsourced program management, WordPress expert David Vogelpohl shares a unique and very informed point of view on how you can use WordPress to help drive success in your affiliate business. In the second part of our interview series, we spoke to David to get more of his take on answers to the most common affiliate questions around WordPress plugins (you can read part 1 here.) What should I look for when choosing a plugin? What are warning signs to not use a specific plugin? DV: Choosing a plugin for your site can be a great … [Read More...]
A deep dive on WordPress & WordPress hosting
WordPress expert David Vogelpohl from WP Engine answers questions from the Wealthy Affiliate community around WordPress and strategies for hosting WP sites. As someone familiar with Awin or ShareASale, you may be aware of the popular Wealthy Affiliate online community for affiliate marketers of all levels. The Wealthy Affiliate community boasts all kinds of ways to engage with other affiliate marketers and learn skills to help you grow. Within Wealthy Affiliate, members often ask questions about how to use WordPress to grow their affiliate business. We spoke to 20+ year digital marketing veteran and WordPress expert David Vogelpohl from WP Engine to get his answers to questions from the Wealthy Affiliate community around the different flavors of WordPress as well as options and strategies for hosting WordPress … [Read More...]
Awin + ShareASale Back to School 2020 Lookbook released
The Awin Group is thrilled to present our latest Lookbook, just in time for back-to-school. The Back to School 2020 Lookbook is focused around must-have products and services for returning to school, with the goal of inspiring content creation for our publishers that motivate sales and boost affiliate income. This niche Lookbook considers the many uncertainties surrounding the upcoming school year, featuring retailers to support both in-person learning and virtual education. Our curated categories include: Beauty & Wellness Clothing & Accessories E-learning Nutrition Supplies Browse the Awin + ShareASale Back to School 2020 Lookbook here. As we head into Q4, stay tuned for additional resources in support of your marketing efforts during these dynamic times, including our annual Gift Guide, Q4 readiness check lists, … [Read More...]
Must-Have Merchants: Face Masks
With many experts stating the world is currently experiencing its second spike of coronavirus – despite states, schools and businesses continuing to open – now more than ever it’s critical to ensure we’re practicing safe social distancing measures …. wearing a face mask is one the easiest steps you can take in your efforts to stay safe. To better support our publishers and their audiences as they continue to navigate the rapidly developing COVID-19 landscape, we’ve listed some of our favorite ShareASale merchants offering face masks, in stock and ready to ship straight to your door. 1. Hedley & Bennett | Merchant ID 98024 | 10% commission 2. Caraa | Merchant ID 80112 | 15% commission 3. N95MASKCO | Merchant ID 96452 | 3% commission 4. Rent The Runway | Merchant ID 54296 | 7… [Read More...]