At Perform[cb], we look to provide our affiliates with unparalleled account support, innovative tracking features, and insight into upcoming industry trends. As we near the end of Q3, many affiliates with quality traffic across the health insurance vertical are gearing up for Medicare and Medicaid Open Enrollment. In an effort to better equip our partners and publishers for the advertising guideline changes made by the Centers for Medicare & Medicaid Services (CMS), our expert affiliate team has created a handy Guide to Open Enrollment. In order to avoid compliance roadblocks and ensure our affiliate’s promotions and creatives are approved ahead of open enrollment, we developed this checklist to guide affiliates through the new changes that lie ahead and prepare them for campaign success. The Affiliate’s Guide to … [Read More...]
Increase Revenue and Protect Your Traffic with Perform[cb] Custom Domains
Having a simple yet memorable domain name can make all the difference when it comes to driving quality traffic to convert, and tracking users as they move down the funnel. Many CPA networks such as Perform[cb] offer shared domains, which are the network’s owned domains shared by thousands of affiliates running various offers within the tracking platform. Typically when running offers using a network’s shared domain, affiliates can run into potential roadblocks. For example, if just one affiliate were to get flagged using the shared domain, all other affiliates would have to reap the consequences – such as blocked traffic or suspended accounts. Don’t let this stand in the way of your profitability – instead of using a shared domain, Perform[cb] affiliates now have the power to … [Read More...]
Perform[cb] Awarded MarTech Breakthrough’s 2022 Best Marketing Performance Management Solution
Perform[cb]’s proprietary technology platform has been named the “Best Marketing Performance Management Solution” for the second straight year in the annual MarTech Breakthrough Awards. This international awards program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. Best Marketing Performance Management Solution Perform[cb]‘s signature end-to-end marketing platform offers patented traffic technology built on advanced AI algorithms that align partner performance with customer lifetime value. This powerful platform supplies marketers and affiliate partners alike with the data to scale their businesses more efficiently and drive ROI. Learn more about our technology platform’s capabilities and the mission of the MarTech Breakthrough Awards. With over 2,950 nominations from over 18 … [Read More...]
CEO, Erin Cigich, Joins Martech Record Affiliate Agency Speaker Series
Where were you 15 years ago? CEO, Erin Cigich, had just joined Perform[cb], known at the time as Clickbooth, just days after graduating from the University of Florida. Fast forward to today, Cigich has been at the helm of Perform[cb] since 2015 and recently connected with Michael McNerney, Publisher at Martech Record, to discuss the evolution of Perform[cb]’s business model and the affiliate industry as a whole. The Future: Outcome-Based Marketing What’s more important to a marketer than paying only for qualified customers? Acquiring those customers by being smarter, safer, and creating massive scale. Perform[cb] CEO, Erin Cigich, joins Martech Record’s Affiliate Agency Speaker Series, unpacking the growth that the affiliate landscape has undergone and how the industry is shifting to outcome-based marketing strategies. Check out the … [Read More...]
Identifying The 5 Gaps In Your Affiliate Marketing Strategy
Since 2017, there has been a 52% increase in affiliate marketing spend in the United States, and the channel’s consistent growth is not forecasted to slow down anytime soon. If you’re looking to establish or grow your affiliate program, there are many key factors to consider. With the constant innovation of affiliate marketing, brands need to keep up with trends and changes in the marketplace. Don’t get caught wondering if your brand’s affiliate program is being left in the dust – read on to discover the five gaps that may be leaving your affiliate program open to suspicious traffic, lost ROI, and unproductive partnerships. 1. You Haven’t Defined Clear Goals Your affiliate marketing program needs clearly defined goals to guide your strategy. Knowing what you want to achieve is … [Read More...]
The Future of Affiliate Marketing: Perform[cb] Joins Affiliate World Europe
The opportunity within the affiliate industry has never been bigger. This past week, the Perform[cb] team flew overseas to Barcelona, Spain in preparation for Affiliate World Europe. Plus, our CEO, Erin Cigich, joined the opening keynote panel with fellow industry executives for a conversation about the current state of the affiliate industry and expected affiliate marketing trends. Considering the crazy few years we’re coming off of, it was no doubt this panel provided some very useful insights for marketers and affiliates across the world. CEO, Erin Cigich, delivers her advice during AWE’s opening panel on the future of affiliate marketing and industry trends on the rise. The Future of Affiliate Marketing This year’s opening panel was focused on the future of affiliate marketing. If you didn’t … [Read More...]
Perform[cb] Agency Announces the Launch of the Foria Affiliate Program
Perform[cb] Agency is excited to announce the launch of the Foria affiliate program! Founded in 2014, Foria is an innovative health and sexual wellness company, rooted in the proven wisdom of plants and powered by compassion. As the first brand to create comprehensive product lines for intimacy, relief, and daily wellbeing, Foria now offers effective, all-organic products for important and under-served life experiences, from menstruation to menopause. Foria leads the sexual wellness industry with the highest standards for all-natural and organic ingredients. All of Foria’s ingredients are 100% plant-based, organic, and pesticide-free – with no synthetics ever. Foria’s pioneering of organic intimacy products led them to develop the first-ever cannabis and hemp-based lubricants and CBD suppositories to address menstrual pain. With … [Read More...]
Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 8: Fraudsters & Scammers
This article is the eighth in an ongoing informative series written by Craig McGlynn, the EVP or Agency at leading Affiliate Management Agency, Perform[cb]. The series covers topics of interest to people in the Affiliate Industry, considering launching an affiliate program, or scaling an existing affiliate program. Links to the previous articles are below! Are affiliate programs just full of fraudsters and scammers? Back in the late ‘90s and early 2000s, affiliate marketing was basically the wild west of digital marketing. Nobody really understood affiliate marketing’s seedy underbelly – except a small number of fraudsters who took advantage of well-intentioned brands looking for a new acquisition channel. These scammers made money through nefarious tactics designed to earn commissions for sales they truly did nothing to … [Read More...]
Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 7: Working With Influencers in The Affiliate Channel
This article is the seventh in an ongoing informative series written by Craig McGlynn, the EVP or Agency at leading Affiliate Management Agency, Perform[cb]. The series covers topics of interest to people in the Affiliate Industry, considering launching an affiliate program, or scaling an existing affiliate program. Links to the previous articles are below! Can I Work with Influencers in my Affiliate Program? Over the past few years, influencers have become a popular talking point within the affiliate channel when brands think about new channels to reach their affiliate program goals. Even as digital media channels expand, influencers are often the faces that consumers and brands think of when they hear the term “affiliate.” How can you know if investing in influencers will actually give you … [Read More...]
Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 6: What Kind of Budget Do I Need to Run an Affiliate Program?
This article is the sixth in an ongoing informative series written by Craig McGlynn, the EVP or Agency at leading Affiliate Management Agency, Perform[cb]. The series covers topics of interest to people in the Affiliate Industry, considering launching an affiliate program, or scaling an existing affiliate program. Links to the previous articles are below! Two of the most common questions we get in affiliate discovery conversations are around opportunity size: How big is the opportunity of affiliate?How much should I budget for an affiliate program? The opportunity size of affiliate depends on a few factors: The industry type and product offeringCurrent digital marketing effortsThe velocity of your ecommerce businessSensitivity to publisher types and whether you are promotional in your offersSize of payouts to affiliates We ask … [Read More...]
Navigating the Affiliate Marketing Channel with Craig McGlynn Episode 5: Can the Affiliate Channel Work for B2B Brands?
This article is the fifth in an ongoing informative series written by Craig McGlynn, the EVP or Agency at leading Affiliate Management Agency Perform[cb]. The series covers topics of interest to people in the Affiliate Industry, considering launching an affiliate program, or scaling an existing affiliate program. Links to the previous articles are below! Can the affiliate channel work for B2B brands? Believe it or not, one of the fastest growing segments in affiliate marketing is B2B. Based on the many sales conversations I’ve had, along with insight from friends and peers in the industry, I would say of every 10 conversations where brands are investigating affiliate marketing, probably two to four are B2B. We’ve seen the industry start to adapt for B2B products … [Read More...]
Perform[cb] Agency Announces the Launch of the LOJEL Affiliate Program
Perform[cb] Agency is excited to announce the launch of the LOJEL affiliate program! Founded in Japan in 1989, LOJEL is a global lifestyle brand offering a range of premium travel and everyday carry collections. LOJEL seamlessly blends innovative, functional design with excellent craftsmanship to create sleek and stylish luggage, bags, and accessories. On a mission to enrich the lives of modern travelers, LOJEL builds their products with a focus on the traveler’s perspective. With a strong belief in attainable luxury for all, LOJEL focuses on producing high quality products at an affordable price for any traveler. Widely accredited and certified non-toxic, each of LOJEL’s products come with a 10-year warranty. Along with a decade-long warranty, LOJEL has adopted a “design for repair” philosophy. Their design team … [Read More...]
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