AppsFlyer, the world’s leading mobile attribution platform, has released its H1 2020 Performance Index. Perform[cb] was once again recognized as a top mobile media partner earning the #12 ranking on the Growth Index, a ranking of the fastest-growing, up-and-coming media sources per region, for North America.
AppsFlyer’s Performance Index provides the mobile advertising industry with insights into the modern mobile marketing landscape, recording over 1 trillion mobile app events every month and with reach across 99% of all mobile devices. The Performance Index has become the mobile industry’s trusted resource for rating mobile media sources. Only media partners that meet AppsFlyer’s strict qualifiers around retention, volume, and fraud-free installs are included in the index, and Perform[cb] is honored to have been included in the Performance Index ranking every year since its inception in 2015.
“It’s special, in a year with as many ups and downs and uncertainties as 2020, to be recognized yet again by AppsFlyer,” says Matthew Lord, Chief Strategy Officer for Perform[cb]. “It reinforces our core belief that performance marketing is the best way for apps and brands to acquire valuable new consumers.”
“Given the challenges this year has brought on, it was important to our team to maintain as much stability as possible for our clients,” says Ryan Atherton, Director of Mobile Network Health. “Our teams continue to innovate in order to protect our marketers from mobile fraud; the manual checks that our team conducts daily combined with our anti-fraud technology, and working closely with third-party partners such as Appsflyer, ensure that we are delivering top-performing, clean traffic to our marketers’ campaigns. In fact, Perform[cb] recently launched our whitepaper, Ad Fraud and Compliance: A Guide for Performance Marketers, where we provide a transparent view into the fraud marketers are up against and the real-life measures we employ to combat it.”
Perform[cb] is a full-service mobile app marketing partner, providing app developers and brands with user acquisition services on a performance model.
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