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4 Tips to Creating a B2C Cost-per-Action Strategy

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Let’s be real, with digital marketing opportunities constantly evolving, choosing the ideal customer acquisition strategy can be a bit of a challenge — and that’s why many digital marketers rely on Cost Per Action (CPA) Marketing. Luckily for you, we have a few tricks up our sleeves. Below we reveal our top four tips to mastering your B2C customer acquisition strategy. #1: Pay Only for Performance When it comes to digital marketing, CPA is the only strategy that has proven its worth time after time. With CPA marketing (or more broadly, affiliate and performance marketing) you only pay when your desired action is completed. If there isn’t performance, you don’t pay – which is the ultimate differentiating factor for the ROI-minded marketer. #2: Define Your … [Read More...]

New Merchants for October

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We have 18 new brands in our network so far for the month of October! Read all about them below, The post New Merchants for October appeared first on AvantLink : Affiliate Marketing. [Read More...]

FMTC’s Alan Rapoport Talks Deals, Coupons and Affiliates as Brands

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FMTC’s Datafeed Client Relationship Manager, Alan Rapoport, was the guest this week on JEBCommerce’s Profitable Performance Marketing podcast. Joining JEBCommerce Founder and CEO, Jamie Birch, Alan discussed a wide range of issues With more than 16 years of experience in the online marketing space, Alan has a wealth of insight and a unique take on […] The post FMTC’s Alan Rapoport Talks Deals, Coupons and Affiliates as Brands appeared first on FMTC Affiliate Datafeed and Tools. [Read More...]

Merchants Shifting Mindset When Working with Coupon Affiliates

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The pandemic has spurred much more price-conscious online shoppers, but are merchants’ attitudes toward coupon and deal affiliates also shifting to accommodate that change? For over a decade merchants and coupon affiliates engaged in an ideological battle (often contentious) over the specific value that coupon, discount, and deal publishers added to a program. Many merchants […] The post Merchants Shifting Mindset When Working with Coupon Affiliates appeared first on FMTC Affiliate Datafeed and Tools. [Read More...]

Perform[cb] Agency Announces the Launch of the Space Mask Affiliate Program

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Perform[cb] Agency is excited to announce the launch of the Space Mask affiliate program! During these challenging times in international public health, comfortable and effective face protection is critical for communities around the globe. Space Mask is the ultimate high-tech choice for consumers and their loved ones. Utilizing nanotech materials, Space Mask aimed to create premium anti-droplet, antibacterial filtration within their masks. The result was a breathable, comfortable, and reusable face covering that protects its users, as well as those around them. After launching in February of this year, Space Mask has already accumulated over 5,000 5-star reviews and has been awarded the 2020 MVP Product of the Year by Refinery29. Designed at SPACE Studio in New York City, every Space Mask face covering is washable and … [Read More...]

The Ultimate Customer Acquisition Strategy For B2C Marketers – A Guide To CPA Marketing

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This guide will give you the background on CPA marketing, the decisions you must make to get started, and help you build the foundation of your strategy. If you’re already familiar with affiliate marketing, but you want to brush up on your skills, this guide is for you, too! Read the guide here, and don’t forget to download the PDF for bonus content. The post The Ultimate Customer Acquisition Strategy For B2C Marketers – A Guide To CPA Marketing appeared first on Perform[cb]. [Read More...]

Perform[cb] Ranks in AppsFlyer H1 2020 Performance Index

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AppsFlyer, the world’s leading mobile attribution platform, has released its H1 2020 Performance Index. Perform[cb] was once again recognized as a top mobile media partner earning the #12 ranking on the Growth Index, a ranking of the fastest-growing, up-and-coming media sources per region, for North America.  AppsFlyer’s Performance Index provides the mobile advertising industry with insights into the modern mobile marketing landscape, recording over 1 trillion mobile app events every month and with reach across 99% of all mobile devices.  The Performance Index has become the mobile industry’s trusted resource for rating mobile media sources. Only media partners that meet AppsFlyer’s strict qualifiers around retention, volume, and fraud-free installs are included in the index, and Perform[cb] is honored to have been included in the Performance … [Read More...]