Have you ever set your utility bill to auto-pay? Split a dinner bill by sending your friend cash through Venmo? Had the IRS drop a nice, juicy tax refund straight into your checking account? If so, you’ve already experienced the benefits of ACH payment. And you’re definitely not alone. In fact, 2021 saw 29.1 billion ACH payments covering $72.6 trillion of value, according to data from Nacha. That works out to around 87 transactions for every person in America. ACH payments touch our lives in so many ways that customers now expect the convenience that they offer. That’s good news for you because ACH payments can also save your business money and reduce the risk of fraud. ACH also makes it easy to offer subscriptions and recurring payments– freeing … [Read More...]
Become a Certified Professional HubSpot Sales Representative
The demand for sales roles only keeps growing. According to research published by HireDNA, sales roles shot up by 65% in 2021, totaling around 700,000 positions in the US alone. That’s why the HubSpot Academy is partnering with Coursera, the world’s most trusted online education resource, to bring you the HubSpot Sales Representative Professional Certification — a five-course career development training for anyone looking to thrive in a new sales role, refine their sales skills, or impress potential employers. With this training, you’ll receive five official HubSpot Academy certifications and one Coursera certification to share on LinkedIn and mention on your resume — along with tons of invaluable insight and applicable practice to help you improve your sales acumen. READY TO START A CAREER IN SALES? START LEARNING … [Read More...]
The 4 Best Responses to "I Need a Better Price"
Much has been said about negotiation tactics when trying to buy something, but what about when you’re the seller? How can you negotiate price as a seller? Do you cave? Or do you stand your ground? What are the best practices to get the most profit on your products? This article will cover how to negotiate price as a seller and four of the best responses to buyers who always want to negotiate and ask for “a better price.” But first, let’s see why sellers usually end up selling at cut-rate prices (at least from their end). The Problem: The Seller Often Caves In the 1970s, researchers studied the effect of a seller’s ability to deviate from the list price. They suspected sellers with higher … [Read More...]
Sales Resume Examples from Successful HubSpot Representatives
Putting together a resume is never a fun task. What’s the latest protocol? What buzzwords should you include? How will you set yourself apart? It’s not easy, especially when you’re putting one together for the first time. What’s relevant? And how can you spin that frozen yogurt job into a noteworthy experience? Luckily, sales is a job in which diverse work backgrounds are welcomed and useful. Your career behind the frozen yogurt counter becomes a customer relations job. You helped eager buyers make quick decisions and, hopefully, upsold them with extra toppings or a bigger size. When it comes to prepping your resume for a job in sales, all experience is welcomed. But how do you get started with writing a good one? We got you covered. … [Read More...]
Product Differentiation and What it Means for Your Brand
Marketers utilize several strategies when it comes to helping companies sell. While email and social media marketing may get all the glory, product differentiation is key to communicating your value to consumers. So, how can a differentiation strategy work for your business? Let’s demystify product differentiation. Table of Contents Product Differentiation Types of Product Differentiation Vertical vs. Horizontal Product Differentiation Product Differentiation Examples Also known as product differentiation strategy, product differentiation is a method for companies to make their products stand out and grab the attention of consumers. This helps the company develop a strong brand that potential customers will recognize. And it increases the likelihood they’ll pick your product over a generic or undifferentiated product or service. Businesses that make product differentiation work for them have … [Read More...]
Freemium Pricing: How to Leverage It & 4 Popular Models
Freemium pricing is one of the more prominent avenues businesses can take to build buzz, attract users, and ultimately translate prospect interest into revenue. But popular as it might be, there’s no guarantee it will work for your company. Here, we’ll explore the concept a little deeper, see the core considerations you need to take when deciding whether to leverage this kind of strategy, and review some of its most popular models. You can click any of those links to jump to their respective sections. Let’s dive in. What is freemium pricing? Freemium pricing is a pricing strategy where a business offers a version of its product or service with limited features for free while selling one or more premium versions of that same offering — with … [Read More...]
A Guide to Fair Inflation Pricing
As of March 31, 2022, inflation in the United States stands at 8.54% — the worst it has been in close to 40 years. Obviously, that figure has massive implications for businesses of all sizes, and several business owners are faced with a question that’s every bit as uncomfortable as it is pressing: What do we do about our prices? Inflation product pricing is a tricky, nuanced process — how do you keep pace with inflation without alienating prospects and customers? To help you address those issues and concerns, we’ve put together a guide with tips for fair inflation-driven pricing and advice on how to communicate inflation price changes to customers. Tips for Fair Inflation-Driven Pricing Comprehensively reevaluate your pricing strategy. Adjusting prices for inflation is more complex … [Read More...]
Contactless Payments: What Is It & Is it Safe?
Imagine it’s the year 3000. You drive your hover car to the plutonium fuel station. You buy snacks and pay for everything with a wave of your hand. If you have a tap card, that last part is already possible. In fact, it’s been possible since the year 1995. But in the last few years, more and more people are turning to contactless payments. So, how do they work? And are they safe? And, more importantly, how can you make or accept contactless payments? Examples of Contactless Payment There are two common types of contactless payment. Though they do the same thing, they work slightly differently. Tap Pay or Tap Card – Simply tap your debit or credit card against the card reader. The reader gets your payment info from … [Read More...]
The Ultimate Guide to Personal Branding
Everyone who’s active online has some sort of personal brand established. Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. Unaware of your personal brand? Take a few seconds to Google yourself. Whatever content mentions you is part of your brand. There’s no denying the benefits of branding. Research by McKinsey found that strong brands outperform their less recognizable competitors by as much as 73%. And since 64% of today’s customers are belief-driven buyers, they want to support brands that “can be a powerful force for change.” Personal branding comes with similar benefits as company branding. It helps you connect with customers, become more visible in your industry, shape your reputation, leave … [Read More...]
9 Ways to End Your Sales Presentation With a Bang
A brilliant presentation is worth nothing if you don’t bring it home with a powerful close — that said, many salespeople still struggle with how to end a presentation. Most sales presentations end with a whimper rather than a bang, taking a major toll on prospect’s interest and enthusiasm. To help you add a little extra oomph to your presentations and consistently end pitches on a high note, we’ve put together some tips for closing sales presentations — complete with some helpful examples. 1. Go back to your opening anecdote or idea.2. End with a challenge.3. Invite your audience on a metaphorical mission.4. Use repetition for a dramatic close.5. Offer inspiration.6. Surface their objections.7. Tell a story.8. Ask an unusual question.9. End with a quote. 1. Go back to … [Read More...]
How to Text Sales Prospects (and Double Your Conversion Rate)
Text messaging for sales is an excellent way for you to stay top-of-mind as your prospects consider their product options. Chances are that if they’re speaking with you, they’re speaking with a competitor to see who will offer them the best rates and customer service. It’s unadvisable to fall behind. One way to stay ahead of the game? Sending sales text messages to your prospects to nurture them all the way until conversion. In this post, we’ll go over everything you need to know about texting sales prospects without annoying them, scaring them off, or coming off as unprofessional. Why text sales prospects? Texting sales prospects may seem like a breach of boundaries and even a faux pas, but how many unread emails versus texts … [Read More...]
How to Accept Credit Card Payments as a Small Business
In 2020, 55% of all payments were made by credit or debit card, according to the Federal Reserve. During that same period, cash payments fell from 26% down to only 19%. Which means if your business isn’t accepting card payments, you’re leaving money on the table. So does that mean you need to invest hundreds of dollars in a card processing system and negotiate endless fees? Not necessarily. We’ll take a look at how to accept credit card payments, what it costs, and what to consider. Then we’ll show you five of the best ways for small businesses to accept cards. How to Accept Credit Card Payments To start accepting credit cards you only need two things: a credit card processing service and a way to collect your … [Read More...]
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