Acceleration Partners’ Publisher Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative publishers from across the world. This month, Vikki Danielson, Senior Publisher Development Manager at Acceleration Partners, chatted with Jessica Spira, Vice President, Partner Growth and Management at Ziff Media Group. Ziff Media Group (ZMG) empowers consumers to discover more, find the best value, make the best choice and feel satisfied by their purchase. Can you elaborate on your unique process? We help people make more satisfying decisions about how they spend their money and their time. We build trust and empower. We are able to do this through a portfolio of premium content and deal sites that provide the expertise, tools, and perspectives aligned to the moments… [Read More...]

Everyone deserves to feel like they can confidently express themselves — but for millions of people, their teeth are in the way. By eliminating barriers to orthodontic treatment and providing the highest standard of care, Candid empowers people to change their lives. Straighter teeth are just the start. Candid makes it simple to straighten and brighten your teeth. Candid sends orthodontist-prescribed custom clear teeth aligners to your door for thousands of dollars less than the cost braces and treatment takes just six months on average. Your box includes a professional-grade whitening system, an instructional guide and a premium storage capsule. From start to finish, Candid’s white-glove care team will be standing by to lend a hand. Plus, Candid offers two easy ways to get… [Read More...]

If you are someone – even a company or organization – who is used to receiving a flat fee compensation from a brand, and you want to continue partnering with brands in the future, then an important step in ensuring that you’re evolving alongside the changing landscape of marketing and business partnerships is understanding what it means to be a Performance Partner®. What is a Performance Partner? An individual, company or organization that has a relationship with a brand and is paid by that brand after producing a specified outcome. Who Can Become a Performance Partner? Anyone. Performance Partners can be content creators (social media influencers, podcasters, bloggers, YouTubers, etc.), other brands (e.g. a popular online costume store), schools, gyms, pet stores, mass media sites… [Read More...]

Blenders Eyewear isn’t your typical sunglasses brand. Blenders was founded on passion and prides itself on radical design that unabashedly pushes people outside of their comfort zones. Blenders sunglasses are for the pleasure-seekers of the world, for those who lust for life’s adventures and the people who will not stop until they find it. Blenders believes that your shades should say something about you. They should tell a story about who you are and the life you love to live. You’ll find their signature ‘stripes’ on every pair to symbolize, “Life in Forward Motion.” Every time someone rocks their Blenders, they hope they serve as inspiration to others to take chances in life. To shoot your shot. To chase your spark. Blenders has partnered with… [Read More...]

Acceleration Partners’ Publisher Spotlight is an ongoing series where members of our Publisher Development team shine a light on innovative publishers from across the world. This month, Viviana Viale, Senior Publisher Development Manager at Acceleration Partners, chatted with Richard Greenwell, Commercial Director, Europe and Asia at UpSellit. Congratulations on your new role as Commercial Director EMEA and APAC at UpSellit! Can you tell us about your new role and your background in performance marketing? Thank you. I’ve been involved in the affiliate space for nearly 13 years now. I started out in gaming before moving to the network side with AWIN. I worked across the Sky brands for a few years and spent some time in the DACH region at what was then the Zanox office. I came… [Read More...]

Profile of a Growth Marketer is an ongoing series where we feature performance marketing industry leaders from around the globe. We sat down with Meagan Fidone, Digital Marketing at Square, and asked her to share her insights from her time in the partner marketing industry and how she has seen the channel grow brand recognition as well as product interest in the online space. HOW DID YOU GET STARTED IN THE WORLD OF PARTNER MARKETING? I was first exposed to partner marketing when I joined the team at Square. I was taken aback by the loyalty that partners have towards the Square brand and how big of an impact they have on the way customers interact with our brand online through reviews, content and display placements. WHAT… [Read More...]

If you’re in the Subscription Services business, you’ve probably come across the in-depth survey McKinsey & Company released last year. In the event that you haven’t, here are some important learnings: Growth The subscription e-commerce market has grown by more than 100 percent a year over the past five years, with the largest retailers generating more than $2.6B in sales in 2016, up from $57.0M in 2011. E-commerce subscription services generally fall into three categories: replenishment, curation, and access. A recommendation, including word-of-mouth and positive online reviews, is a key trigger for consumers to sign up with a subscription service, particularly those for curation and access. Consumer Demographic Subscription Services subscribers are most likely to be 25 to 44 years old, to have incomes from… [Read More...]