This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and better opportunities to coordinate how a customer sees offers across channels and guiding that customer […]

Marketers must stop looking for a magic “predictable ROI” formula and embrace marketing’s complex realities, says Kathleen Schaub, an expert on modernizing marketing organizations.  “Marketing gets its unpredictability from the tangled connectivity and interactions of people, customers, brands, competitors, influencers, governments,” Schaub said in the keynote address for The MarTech Conference’s second day. “And those […]

How can brands keep up with the fast-changing and ever-increasing customer expectations? That was the focus of top marketers in the keynote discussion kicking off Day 1 of The MarTech Conference. “The idea at the heart of this program is that customers — both consumers and B2B buyers — are accelerating away, designing their own […]

Marketo introduced productivity, user experience and permission control features last month. Here’s the TL;DR. Details on each are below.  Marketo introduced:  A new solution for preventing bots from form stuffing and other nefarious activities. It’s called on Google to help.  A forms permissions capability aimed at ensuring forms are properly reviewed and limiting who has […]

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. Go here […]

Adobe’s recent announcement of a definitive merger agreement to acquire web-first collaborative design platform Figma was remarkable, at first sight, because of the cost. $20 billion. Okay, Salesforce paid more for Slack, but compare it to the $1.5 billion Adobe paid for Workfront. It’s a big deal. What’s interesting, of course, is why the big […]

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights, which polled 401 consumers over the summer. The findings explain some of the live events and tie-ins that brands are launching in the metaverse, […]

We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also been part of promising (and not-so-promising) startups, like those we joined during the dot com boom — or maybe we even had a startup or […]

We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation. Today we continue […]

Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily work. That’s always been […]

The economy has finally replaced COVID as the main source of anxiety for consumers as brands prepare for the holiday shopping season. In fact, financial concerns have surged more than 150% YoY, while concerns about COVID have declined from 52% to 16%. These financial concerns might actually be more pressing than fear of the virus, […]

Walmart’s marketplace media platform, Walmart Connect, is expanding and adding self-service, making it easier for advertisers and brands to promote products. Search Brand Amplifier. This boosts products advertised in the Walmart marketplace to the top of search results. The company says this will benefit newer and smaller brands which haven’t achieved high organic listings. It was  […]