The past two year have brought many new challenges that no one was expecting. For some, unfortunately, it’s meant you’ve had to take a look at your sources of income and decide to take some new paths. Terrifying? Of course, but this is also a great opportunity. But where to begin? You know affiliate marketing is a big industry and there are lots of moving parts to consider. Also, you know that starting a business can cost money, something that may be in short supply for you right now. At ShareASale we’re here to help. We’ve broken down the costs associated with becoming an affiliate marketer, laid out some tips to get you going, and done the research on some great free resources to understand the industry… [Read More...]
The complete guide to becoming an Instagram influencer
A few years ago, the prospect of monetizing Instagram as an influencer felt like a strange and foreign concept. However, with the open mindset of the Millennial, the need for unique and exciting content, a desire to connect with people who love the same things as you do and the community that expands beyond your immediate location, means Instagram influencers are our modern day gurus. Do your friends come to you for fashion advice, travel hacks, or date night ideas? Are you always capturing a wonderful moment on camera and longing to share it with a community that understands you? Then it sounds like you have what it takes to create something great on Instagram. The complete guide to becoming an Instagram influencer is here to show… [Read More...]
Your complete guide to content development
Content is king – this is something every marketer has heard during their career. It has been many years since this quote was made famous, but it still rings true today. We believe that it is even more important today than it was a few years ago. With Google’s algorithm constantly evolving to ensure readers get the best content out there, it has never been so important to take your content development seriously if you want to stay relevant. There are many types of content out there that you can focus on; however, when it comes to developing a strategy that works, we believe having a set idea and goal of what you want to do and achieve is extremely important. Creating authentic content is critical. If … [Read More...]
How to become a freelance writer step-by-step
If you have a love for putting pen to paper, or fingers to keys as the case so often is these days, a career as a freelance writer could be for you. Before getting started You do not need formal training, to take a course or read a book to become a freelance writer. All you need is a firm grasp of language, spelling, and grammar. This does not necessarily mean the English language. You can become a freelance writer in almost any language known to man. However, your spelling and grammar should be incredibly precise in whichever language you choose. You should also have the desire to be a storyteller and to share information, as that is what a writer sets out to do. You don’t … [Read More...]
Prepare for success in Q4 with ShareASale’s partner checklists
More and more consumers are shopping online this year and shopping earlier than ever. As your attention shifts to the holidays, it is critical to focus in on your Q4 planning and preparation. Based on the fact that we saw last year’s roll out of Cyber Week sales starting as early as October, we are anticipating that the holiday shopping will start sooner. This is even more important as we are seeing massive shipping delays which means consumers will begin to shop earlier in 2021. To help our partners guarantee success during the businest time of the year, we’ve created checklists with tips and tricks for their affiliate channel activity. Q4 checklist for merchants and agenciesQ4 checklist for publishersQ4 important dates and deadlines For additional Golden… [Read More...]
Affiliate Marketing Publisher Guide for 2021 – All You Need to Know
Everything you’ll need to know from starting out as a publisher to the future of affiliate marketing. Affiliate marketing’ is a term you’ll hear thrown around a lot in the digital space and yet you may not understand what it actually means. It’s been around for a long while online and has proven to stand the test of time. You may be asking yourself, what is it really? Is it for you? And most importantly, how can you do it well? In this?Affiliate Marketing Publisher Guide, we’ll cover what affiliate marketing is, how it works, the differences between ‘affiliates’ and ‘merchants’ and the different ways to generate income as an affiliate. We’ll also discuss the future of affiliate marketing, how profitable it can be, and offer … [Read More...]
Use gift guides to generate affiliate sales during the holidays
Especially during 2020, Q4 is a great time for publishers to use gift guides to increase affiliate commissions. Last year on Awin and ShareASale, we tracked over $8.4 million publisher commissions across Cyber Weekend, with a 22% increase YoY. With lots of changes due to the global pandemic, consumers will be turning online for their holiday shopping needs more than ever before. This reinforces the importance of preparing ahead and finding new ways to provide value to your readers, making the holiday shopping and gift giving process as smooth for them as possible. The easier you make the process, the more your affiliate efforts will succeed throughout the entire quarter. A great way to do this is by creating a gift guide. Essentially a gift guide removes the… [Read More...]
Prepare for Q4 with ShareASale’s partner checklists and important dates
As more consumers venture online for holiday shopping this year, it is crucial to have a solid affiliate marketing plan in place. Our Q4 checklists for merchants, agencies and publishers contain tips and tricks to ensure partners are set up for success this holiday shopping season. Regardless of where you are in the planning process, our checklists have been created to prepare you for a Golden Quarter that anticipates a surge in digital commerce, with eMarketer predicting that in the US Black Friday sales will be up 18% and Cyber Monday up 19% compared to 2019. In addition to the checklist, we’ve put together a calendar of notable holidays and important shipping dates. As consumers continue to adapt to the ongoing and evolving COVID-19 landscape, it is especially… [Read More...]
Five Steps to Becoming a Successful ShareASale Affiliate
Affiliate marketing is an effective way to earn money online with little or no financial investment, or technology know-how. All you need to have is content, an audience and time. If you already have content (e.g. blog, editorial, social media) with a decent number of followers or traffic but aren’t participating in affiliate marketing, it’s time to consider taking advantage of this lucrative revenue stream. The good news is that, not only is it easy to get started with affiliate marketing, but you decide which brands and products to promote and share with your community. We spoke to Cate Rosales, also known as the California-based blogger Sweet & Simple Life, on her experience with affiliate marketing and how she has been successfully earning a … [Read More...]
Publisher spotlight: Groupon
Groupon is well known for connecting the highest quality businesses and the world’s best customers, featuring new ways to explore your city. With Groupon, shoppers can discover the best a city has to offer with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods. In our latest publisher spotlight, we have a special, more humorous take on Groupon’s affiliate marketing strategy. Enjoy their amusing responses to our publisher spotlight questions, featuring your favorite feline friends. The Groupon Reach Network, launched in 2018, is the collaboration of Vouchercloud and Groupon, along with our Whitelabel partners. Supported by HuffPost, Bustle, and The Today Show, the Groupon Reach Network is the ultimate shopper destination. As one… [Read More...]
Ultimate Q4 checklist for publishers
Q4 is one of the busiest times of year. Publishers, take the initiative to plan your affiliate marketing and content strategy before November hits. Our Q4 readiness guide for publishers ensures you’re fully prepared for the madness of the gifting season. Whether planning has just begun or almost finished, this will guide you through maximizing the opportunities available during this time of year to ensure you’re putting your best promotional foot forward for the remainder of 2019. Download the checklist here. Additionally, we’ve created an important dates calendar filled with insider tips, tricks, notable holidays and shipping deadlines. FedEx: Dec 9: Deadline for FedEx SmartPost shipments Dec 13: Deadline for FedEx International Ground shipments Dec 16: Deadline for FedEx Ground and Home Delivery shipments Dec 19: Deadline for FedEx… [Read More...]
Nine great ways to generate traffic for your affiliate offers
If you struggle to get traffic to your affiliate offers, you are not alone. Sixty-three percent of businesses say their number one marketing challenge is generating traffic and leads. In affiliate marketing, the advertiser has already created the product or service and the affiliate program, and provided the tools and creatives needed to help market their offering. The main task for publishers is to generate traffic to these affiliate offers, which equates to more traffic to the advertiser’s website via an affiliate link. This ideally leads to more conversions and higher profits. Therefore, to be able to generate traffic has to be top of the list of priorities for publishers. Methods of generating traffic We’ve explored some of the most effective ways publishers can generate traffic… [Read More...]