Several elements of my journey which led me to Acceleration Partners may sound familiar. Many people have relocated or switched careers in the last couple of years, and for some, more than once. In December of 2021, an exciting new adventure presented itself to me when least expected. I was faced with a career decision that left a lot of questions up in the air—but coming to work for Acceleration Partners ended up being the best choice and resulted in one of the most positive onboarding experiences I’ve ever had. Getting Hired at Acceleration Partners After a long and arduous job search following a move to Chicago, Illinois, I came across Acceleration Partners. With my knowledge in this industry being limited, I mostly associated affiliate marketing with coupon… [Read More...]
Acceleration Partners Acquires Grovia to Expand Global Partnership Prospecting and Recruiting Capabilities
Acceleration Partners is thrilled to announce the acquisition of Grovia, extending our partnership prospecting and recruiting capabilities. Grovia offers software and services to accelerate partner discovery, recruitment, and revenue activation. The Grovia acquisition is Acceleration Partners’ third since partnering with Mountaingate Capital in 2020. “Grovia’s partnership recruitment tools are a powerful addition to the suite of services that Acceleration Partners provides. The addition of Grovia will allow us to better support our clients end to end and accelerate our ability to develop the best partnerships at scale,” said Matt Wool, CEO of Acceleration Partners. Like Acceleration Partners, Grovia offers a global solution; and its platform enables recruiting for top brands across multiple regions. In addition to supporting the recruitment of standard affiliate partnerships, Grovia’s technology is also… [Read More...]
Employee Spotlight: Anna-Lisa Olf
In this month’s edition of our Employee Spotlight series, we caught up with EMEA Associate Account Manager, Anna-Lisa Olf. Anna-Lisa shares her top tips for remote working success, notable market nuances in the German market and what excites her about the affiliate marketing industry! Welcome to our Employee Spotlight series! Can you tell us more about your role at Acceleration Partners as Associate Account Manager? I work across different global accounts and have additional responsibilities depending on the team structures. In some teams, I am responsible for the whole EMEA region and in others, just one market. I also help find new affiliates, create and execute client strategies, and manage my associates’ tasks. You’re based in Germany. Can you tell us some differences you notice… [Read More...]
Join Acceleration Partners at PI LIVE Advanced in New York April 2022
It’s time to reserve your ticket for an exclusive one-day partnership marketing conference you won’t want to miss in 2022! On April 26th, PI LIVE Advanced will be hosted at New World Stages in New York, focusing purely on how e-commerce brands can optimize the planning, execution and return from their partnership marketing strategy. This event will have leading technologies, networks, affiliates and agencies (like Acceleration Partners) under one roof to bring attendees a balance of visionary thinking, future-gazing, best practice strategies, industry insight, new ideas and much more! Meet Acceleration Partners at PI LIVE Advanced in New York We’re inviting all attendees to visit Acceleration Partners at table 9 to meet our global team and find out how we can help you realize better performance… [Read More...]
Must-Have Affiliate Strategies Your Brand Needs with iOS14.5
It’s no secret that the iOS14.5 update has created a challenge in understanding detailed app performance within our industry. Despite this, Acceleration Partners has found several innovative ways to support brands’ app performance and show results. There are three key steps following this Apple update that brands should be implementing with their partnership marketing agency: Diving into the logistics of how the tracking works and how your brand can view app performance Questioning what your abilities and options are as an advertiser Building strategies with your affiliate marketing agency, based on the above knowledge In this blog post, we will explore this process and break it down so you can confidently use affiliate marketing to support your app efforts as a business. Breaking down how iOS14.5 app… [Read More...]
Partner Spotlight: Revolutionizing E-Commerce via Seamless Checkout with Sleek
Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Publisher Development team highlight different partners from across the region. This month, Sari Palumbo, Senior Associate at Acceleration Partners, caught up with Daniel Baum, co-founder of Sleek. Tell us a bit about yourself and the inspiration for Sleek. My name is Daniel Baum, and I’m the co-founder of Sleek. Sleek was founded by myself and two of my college roommates, Adam and Palmer. During Covid lockdowns, we couldn’t help but wonder why the same tool—the browser—would be used for working, watching Netflix, transacting, and everything in between. We set out to add financial rails to the browser and make it more suitable for transactions. After speaking with hundreds of friends and… [Read More...]
Partner Spotlight: Revolutionising E-Commerce via Seamless Checkout with Sleek
Acceleration Partners’ Partner Spotlight is an ongoing series where members of our Publisher Development team highlight different partners from across the region. This month, Sari Palumbo, Senior Associate at Acceleration Partners, caught up with Daniel Baum, co-founder of Sleek. Tell us a bit about yourself and the inspiration for Sleek. My name is Daniel Baum, and I’m the co-founder of Sleek. Sleek was founded by myself and two of my college roommates, Adam and Palmer. During Covid lockdowns, we couldn’t help but wonder why the same tool—the browser—would be used for working, watching Netflix, transacting, and everything in between. We set out to add financial rails to the browser and make it more suitable for transactions. After speaking with hundreds of friends and… [Read More...]
Acceleration Partners Shortlisted for five Performance Marketing Awards
We are excited to announce that Acceleration Partners and our clients have been shortlisted for five Performance Marketing Awards. Best Content Marketing Campaign – Noom, The Independent and Acceleration Partners Best Fashion, Health and Beauty Campaign – Stitch Fix, BuzzFeed UK and Acceleration Partners Best Partnership – Protect Your Bubble and Endsleigh Insurance – Supported by Acceleration Partners and impact.com Best Team in Performance Marketing Best Performance Marketing Agency The Performance Marketing Awards highlights the industry’s most innovative and ground-breaking campaigns, teams, and companies. Since launching in Europe in 2017, Acceleration Partners’ EMEA hub has driven significant growth and the team of in-market partnership experts now manages 40 clients across the region. As Acceleration Partners continues to expand into new regions across the globe, we are… [Read More...]
Why TM+ is the Cost-Effective Approach to Paid Search
Trademark Plus (TM+) is a term that gets thrown out often in affiliate marketing, but do you know what it means and how brands are successfully leveraging it in their programmes? By working with Acceleration Partners to introduce a TM+ partner into your affiliate programme, your brand can develop a mutually beneficial relationship that allows you to have control over copy, offer exclusive promo codes, and test on a safe payout model. How Trademark Plus (TM+) works in affiliate Trademark Plus (TM+) is when a company allows for select affiliate partner(s) to increase their traffic through search to their voucher pages, while bidding on a select group of branded terms that the company and their partnership marketing agency have decided on ahead of time. The affiliate partner… [Read More...]
A bespoke guide to partner activation
Growth is key to any partnership marketing campaign. A fast-paced, evolving digital landscape and new emerging partner types mean it is more important than ever for advertisers to have a clear strategy when activating partners. Below, we share five key steps to activating an effective and mutually beneficial digital partnership. Be Transparent with Your Partners Transparency from both sides is critical and minimises the chance of surprises further down the line. Areas to focus on include: Commission rates – do they match expectations, and are they competitive? Cookie window – is this fair, and does it give the partner a chance to have the conversion attributed to them? Cookie windows span from one user session to 30 days. Higher cookie windows should be in place for more… [Read More...]
Getting into Partnership Marketing: Start a Career in a Growing Space
We sat down with Emily Moore, Account Manager, to learn firsthand what it’s like breaking into the partnership marketing space, especially from someone who was interested in digital marketing, but had never heard of partnership marketing before. Find out how she discovered this channel, why anyone starting a career in digital marketing should consider affiliate and partnerships, and tips to landing a job in this fast-growing marketing discipline. How long have you been in partnership marketing? I have worked in the space for four years. Before working in partnership marketing, I was a graphic designer for both an agency and in-house after completing my degree in Graphic and Communication Design at the University of Leeds. How did you find out about partnership marketing? I only… [Read More...]
Read Moving to Outcomes: Why Partnerships are the Future of Marketing
It’s a marketer’s dream to invest budget in a channel where the outcomes are set in advance and payment comes due only after those outcomes are delivered. Unfortunately, many marketers find themselves stuck the opposite: paying hefty upfront fees, without any certain ROI. In Moving to Outcomes, written by myself and Robert Glazer, we show marketers and executives how to allocate budget toward a powerful and highly profitable marketing channel that has been previously underleveraged: partnership marketing. Partnership marketing isn’t a new concept. However, thanks to transformative changes in enabling technology and pricing models, this affiliate model now exists in a more automated, scalable form that few companies have fully leveraged to date. Marketing leaders need to understand how this channel can become a foundational part of… [Read More...]
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