In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach with personalized campaigns and sales outreach. But given the shifts in buyer behavior over the last 18 months, ABM has quickly become a must for marketers.
When it comes to adopting or executing an ABM strategy, would your organization be considered an innovator or a laggard? Find out what end of the ABM adoption spectrum you fall under by joining Terminus VP of Growth Marketing, Auseh Britt, as she loops you in on how the world’s best marketers are orienting their GTM efforts during the pandemic.
Register today for “6 Key Elements of a Successful ABM Strategy” presented by Terminus.
SOURCE: Performance Marketing – MarTech – Read entire story here.